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[News] Free Software Attacked by Jive Software, Which Suffers PR Damage as a Result

  • Subject: [News] Free Software Attacked by Jive Software, Which Suffers PR Damage as a Result
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Wed, 21 Apr 2010 22:53:31 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
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Jive Software retreats from "dumb mistake" on open source

,----[ Quote ]
| I'm a little late to this tale, but wanted to 
| note the little spat that broke out last week 
| between Portland's Jive Software and the open 
| source community.
| 
| It started with a white paper Jive published 
| last month, provocatively titled "Jive vs. Open 
| Source." Jive took it down, but accounts 
| describe it as positioning Jive's software as 
| superior to open source alternatives, Drupal in 
| particular.
| 
| Acquia, a commercial open source company 
| specializing in Drupal, responded directly with 
| this post, "Don't Jive Me," announcing new 
| software called "Drupal Commons" as a direct 
| competitor to Jive SBS. 
`----

http://blog.oregonlive.com/siliconforest/2010/04/jive_software_retreats_from_du.html


Recent:

Why is Jive bad-mouthing Drupal and Liferay?

,----[ Quote ]
| In a somewhat Quixotic quest, Jive Software
| has been showcasing a white paper titled
| "Jive vs. Open Source" (PDF), with a page
| devoted to what it claims are the negatives
| of Drupal and Liferay.
|
| On one hand, as CMS Watch argues, it's
| Marketing 101 to accentuate one's positives
| while highlighting the competition's
| weaknesses.
|
| But by choosing to focus on open source, in
| general, and Drupal, in particular, Jive has
| effectively taken out a billboard
| advertisement that essentially proclaims:
| "We're really worried about Drupal. It's a
| big-time threat to our business."
|
| [...]
|
| Jive doesn't have the heft of Microsoft, but
| perhaps it's taking a page from the same
| marketing handbook.
`----

http://news.cnet.com/8301-13505_3-20002686-16.html
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