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Marketing students tapped to market Microsoft
,----[ Quote ]
| DID reality-TV inspire a marketing campaign
| for Microsoft? The software giant is using
| a tactic seen in The Apprentice to help
| develop a campaign for its new office
| software -- along the way tapping into the
| minds of hundreds of university marketing
| students.
|
| Last year, competitors on the Australian
| version of The Apprentice were asked to put
| together a marketing plan for the launch of
| Windows 7 as part of the company's
| sponsorship of the Nine Network show.
`----
http://www.theaustralian.com.au/business/media/marketing-students-tapped-to-market-microsoft/story-e6frg996-1225861313001
Dancing janitors and other viral videos touting Office 2010
,----[ Quote ]
| A couple months ago we told you about an
| unique promotion from the Greater Seattle
| Chamber of Commerce in which they asked
| small business owners to produce a short
| video touting how Microsoft's Office 2010
| boosts productivity at their companies
`----
http://www.techflash.com/seattle/2010/05/whats_your_favorite_viral_video_touting_office_2010.html
Microsoft and iLink presents complimentary lunch event about optimizing IT, HR, Sales, and Marketing
http://www.prlog.org/10658956-microsoft-and-ilink-presents-complimentary-lunch-event-about-optimizing-it-hr-sales-and-marketing.html
Free Windows 7 RTM Copies via the 'Get On The Bus Tour'
http://news.softpedia.com/news/Free-Windows-7-RTM-Copies-via-the-Get-On-The-Bus-Tour-140748.shtml
Microsoft's marketing reorg emphasizes holistic branding
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/305039966/1445/FREE
Playing Microsoft Tag at Web 2.0 Expo
,----[ Quote ]
| San Francisco is being infiltrated this
| week with marketing gurus, web developers,
| and social media manufacturers at Web 2.0
| Expo. And prizes are to be won.
`----
http://www.zdnet.com/blog/weblife/playing-microsoft-tag-at-web-20-expo/1636
Recent:
Congrats to Andre Da Costa MVP? â Hereâs how to become one?
,----[ Quote ]
| Hereâs Andreâs comment which Joe Wilcox left
| Microsoft Watch, obviously Microsoft thinks
| this behaviour is the stuff of MVPâs:
|
| I donât understand, if there is no Joe
| Wilcox on Microsoft Watch where will I go
| to argue against Linux fanatics? I find it
| therapeutic.
|
| You can see the MSwatch article here.
|
| It seems to me (if Andre is not the unwitting
| victim of an April fools joke) that Microsoft
| either hasnât researched its new MVP properly
| or merely doesnât mind. Does this to you
| sound like MVP material? After the Plurk
| incident nothing would surprise me about
| Microsoft.
|
| Take the time to research Andreâs posting. It
| seems the only rule you need to follow to get
| one is âpromote, promote, promoteâ â by any
| means necessary and you can look at some of
| the Openbytes articles covering the behaviour
| which Microsoft seems to deem worthy of an
| MVP...
|
| [...]
|
| I think thats enough to get you started on the
| well documented comments of Andre Da Costa.
| If you are interested you can also see him
| over at Twitter where his (known) handle is
| Adacosta although after him admitting to
| having more than one handle at Cnet, one could
| be forgiven for thinking he has more than one
| on Twitter.
`----
http://openbytes.wordpress.com/2010/04/02/congrats-to-andre-da-costa-mvp-heres-how-to-do-it/
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