Home Messages Index
[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index

[News] [Rival] Microsoft Pays for Marketing Shills and Fake Fanfare

  • Subject: [News] [Rival] Microsoft Pays for Marketing Shills and Fake Fanfare
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Tue, 11 May 2010 07:57:32 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.4.2
Hash: SHA1

Marketing students tapped to market Microsoft

,----[ Quote ]
| DID reality-TV inspire a marketing campaign 
| for Microsoft? The software giant is using 
| a tactic seen in The Apprentice to help 
| develop a campaign for its new office 
| software -- along the way tapping into the 
| minds of hundreds of university marketing 
| students.
| Last year, competitors on the Australian 
| version of The Apprentice were asked to put 
| together a marketing plan for the launch of 
| Windows 7 as part of the company's 
| sponsorship of the Nine Network show.


Dancing janitors and other viral videos touting Office 2010

,----[ Quote ]
| A couple months ago we told you about an 
| unique promotion from the Greater Seattle 
| Chamber of Commerce in which they asked 
| small business owners to produce a short 
| video touting how Microsoft's Office 2010 
| boosts productivity at their companies


Microsoft and iLink presents complimentary lunch event about optimizing IT, HR, Sales, and Marketing


Free Windows 7 RTM Copies via the 'Get On The Bus Tour' 


Microsoft's marketing reorg emphasizes holistic branding


Playing Microsoft Tag at Web 2.0 Expo

,----[ Quote ]
| San Francisco is being infiltrated this 
| week with marketing gurus, web developers, 
| and social media manufacturers at Web 2.0 
| Expo. And prizes are to be won.



Congrats to Andre Da Costa MVP? â Hereâs how to become one?

,----[ Quote ]
| Hereâs Andreâs comment which Joe Wilcox left
| Microsoft Watch, obviously Microsoft thinks
| this behaviour is the stuff of MVPâs:
|     I donât understand, if there is no Joe
|     Wilcox on Microsoft Watch where will I go
|     to argue against Linux fanatics? I find it
|     therapeutic.
| You can see the MSwatch article here.
| It seems to me (if Andre is not the unwitting
| victim of an April fools joke) that Microsoft
| either hasnât researched its new MVP properly
| or merely doesnât mind.  Does this to you
| sound like MVP material?  After the Plurk
| incident nothing would surprise me about
| Microsoft.
| Take the time to research Andreâs posting.  It
| seems the only rule you need to follow to get
| one is âpromote, promote, promoteâ â by any
| means necessary and you can look at some of
| the Openbytes articles covering the behaviour
| which Microsoft seems to deem worthy of an
| MVP...
| [...]
| I think thats enough to get you started on the
| well documented comments of Andre Da Costa.
| If you are interested you can also see him
| over at Twitter where his (known) handle is
| Adacosta although after him admitting to
| having more than one handle at Cnet, one could
| be forgiven for thinking he has more than one
| on Twitter.

Version: GnuPG v1.4.10 (GNU/Linux)


[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index