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Microsoft Launches Misleading Scare Campaign
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| The new TV campaign was launched last week but
| appears to have come to our screens in full
| force this weekend when Microsoft flooded
| virtually all major cable channels ranging
| from locals sports broadcasts to the Food
| channel with what the company euphemistically
| calls a âconfidenceâ campaign. To us, it looks
| like a scare drive to convince people to
| download IE8.
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http://www.conceivablytech.com/1260/business/microsoft-launches-misleading-scare-campaign/
Employing old-fashioned fear tactics in the latest IE8 TV ads
http://www.techflash.com/seattle/2010/06/employing_old-fashioned_fear_tactics_in_the_latest_ie8_tv_ads.html
Scaring computer owners is big business
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| U.S. software giant Microsoft said the number
| of anti-virus protection scams for computers
| grew in the second half of 2009.
|
| Microsoft measures the scams by the number of
| times computer owners used its free Malicious
| Software Removal Tool.
|
| Microsoft's program wipes out what is known as
| "scareware" -- pop-up ads that scare users
| into purchasing fake anti-virus software, USA
| Today reported Monday.
|
| Microsoft said its anti-scareware program had
| been used to clean 7.8 million computers July
| 2009 through December 2009. From January 2009
| through June 2009, the program cleaned 5.3
| million computers.
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http://www.upi.com/Business_News/2010/06/07/Scaring-computer-owners-is-big-business/UPI-95541275921874/
Related:
Apple, Siemens and Sisvel patent infringement leads to CeBIT booth raid
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| Mama always said that some folks just never
| learn, and we reckon there's plenty of
| wisdom to be had from that very statement.
| Year after year, German police are called in
| to raid select booths at CeBIT (and IFA, to
| be fair), and yet again we've seen a booth
| cleared out at the request of powerful
| lawyers from a few companies you may have
| heard of. Word on the street has it that
| Apple, Siemens and Sisvel were all kvetching
| over patent infringements made by an unnamed
| company exhibiting at last week's show, and
| within an hour or so of the fuzz showing up,
| the whole thing was stripped and a hefty
| fine (â10,000) was levied. Unfortunately,
| the exact details of who was violating what
| remains clouded in mystery, but for whatever
| reason, we get the feeling that something
| extremely similar will be going down in
| Hannover next year. We blame KIRFers
| determination.
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http://www.engadget.com/2010/03/07/apple-siemens-and-sisvel-patent-infringement-leads-to-cebit-boo/
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