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Re: Microsoft Admires How Apple Products 'Just Work'

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____/ nessuno on Wednesday 30 Jun 2010 11:50 : \____

> <Quote>
> Microsoft has zeroed in on what makes Apple products so popular that
> people will wait hours in line just for a chance to purchase them...
> The [leaked] slide describes a virtuous circle in which a user
> experience that's "low in friction" makes the products easy for people
> to use, which in turn leads to satisfied customers placing high value
> in the products.
> "This is something people will pay for!" reads the slide...
> Last November, Simon Aldous, a Microsoft partner group manager in the
> U.K., let slip that Microsoft, with Windows 7, emulated certain
> aspects of OS X. "What we've tried to do with Windows 7 -- whether
> it's traditional format or in a touch format -- is create a Mac look
> and feel in terms of graphics," Aldous said in an interview with PCR,
> a U.K.-based channel publication.
> In March, Terry Myerson, vice president of Windows Phone Engineering
> at Microsoft, acknowledged that Microsoft has also learned lessons
> from the iPhone.
> "To be entirely candid, the iPhone opened our eyes as to some things
> that needed to be done that were not in our plan. Some execution had
> really gone astray," Myerson told the New York Times....
>  "There are lots of Windows oriented people, from power users on the
> desktop to IT administrators, who like the complexity of Windows and
> the feeling that it's a bit esoteric," he said...
> Microsoft has long denied copying anything from Apple, but evidence to
> the contrary has been in Windows for years...
> </Quote>
> http://www.crn.com/software/225701869
> Just make sure you use "innovation" in every sentence.

The truth is, not everything from Apple "just works", as hypePhone 4 proves at the moment 
(whilst Apple covers it up without much success).

Apple has a lot of marketing (including aggressive PR agencies). Many Linux-based 
products are equally reliable if not *more* reliable. They cost less because the customer 
doesn't foot a bill for multi-billion-dollar PR budget.

- -- 
		~~ Best of wishes

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