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____/ Sneaky Weasel on Saturday 03 Sep 2011 18:31 : \____
> On 09/03/2011 02:29 AM, Roy Schestowitz wrote:
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>> ____/ Sneaky Weasel on Saturday 03 Sep 2011 04:24 : \____
>>
>>> Apple always overcharges for their ripped off shit.
>>
>> Some people are willing to pay for it. Apple uses marketing similar
>> to Gillette (the "Best a Man Can Get"). It sells the illusion one
>> is better than his/her peers because of a logo that symbolises
>> group affiliation (tribalism). Just look at Apple's ads.
>
> Apple's ads tell you noting about the product. They are all about image
> and being a part of something bigger than you. If you want that go to
> church.
Here in the UK Apple has a TV commercial whose punch line is, "if it's not an
iPhone, well.. it's not an iPhone."
Branding.
- --
~~ Best of wishes
Dr. Roy S. Schestowitz (Ph.D. Medical Biophysics), Imaging Researcher
http://Schestowitz.com | GNU/Linux administration | PGP-Key: 0x74572E8E
Editor @ http://techrights.org & Broadcaster @ http://bytesmedia.co.uk/
GPL-licensed 3-D Othello @ http://othellomaster.com
Non-profit search engine proposal @ http://iuron.com
Contact E-mail address (direct): s at schestowitz dot com
Contact Internet phone (SIP): schestowitz@xxxxxxxxx (24/7)
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