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Re: Microsoft's Plan To Stop Bing's $1 Billion Bleeding

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____/ Kari Laine on Tuesday 20 Sep 2011 19:36 : \____

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> NotDashEscaped: You need GnuPG to verify this message
> On 09/20/2011 09:16 PM, nessuno wrote:
>> <Quote>
>> Bing, Microsoft's two-year old search engine, is losing nearly a $1
>> billion a quarter, with no sign of letting up.
>> Microsoft has lost $5.5 billion on Bing since the search service
>> launched in June 2009, but the company's search losses actually pre-
>> date that. In fact, the software giant has never made money in its
>> online services division. Since Microsoft began breaking out that
>> unit's finances in 2007, the company has lost a total of $9 billion.
>> Even the good news with Bing isn't so great. Microsoft proudly
>> proclaims that it has gained search market share against Google in
>> each of the past 27 months. While that's true, it is not gaining
>> search share from Google.
>> Bing currently maintains a 14.7% share of the search market, up from
>> 8.4% when Bing launched, according to online data tracker comScore.
>> Google currently commands 64.8% of the market -- down just two-tenths
>> of a percentage point from the 65% it held when Bing debuted.
>> More than half the share that Bing has gained has actually come from
>> third-place Yahoo. The rest has come from search cellar-dwellers
>> Ask.com and AOL.
>> There's usually no such thing as "bad" market share growth, but
>> Yahoo's search is powered by Bing. That means more than half of
>> Microsoft's share growth has come from cannibalizing its search
>> partner.
>> </Quote>
>> http://www.kitv.com/r/29243922/detail.html
> There are also good news I see...

comScore is a partner of Microsoft.

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