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Monday, August 21st, 2006, 6:14 am

Viral Marketing Accusations

IT is pretty much evident by now that I have joined the Netscape team. I never denied it, nor did I say a word until it was official (and publicly stated).

Plastic troopsI am very much pleased to have gotten an opportunity to work with a group of talented people. Up, close and person, figures whom you were taught to dislike (principally Calacanis) are quite friendly and kind. They are not the devils that you were led to believe they are. What bothers me most are some recent accusations that come from conspiracy theorists. Some would argue that Netscape is trying to ‘poison’ Digg’s index, which is of course preposterous. Netscape would never use destructive measures or viral marketing techniques. To quote what fits the latter catergory (from Wikipedia).

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service. Often the ultimate goal of viral marketing campaigns is to generate media coverage via “offbeat” stories worth many times more than the campaigning company’s advertising budget.

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