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Tuesday, March 27th, 2007, 3:05 pm

Media Becomes ‘Junks Food’ and Papers Go Digital

Vinyl record

HOW times are changing. One article which caught my attention suggests that the music industry is evolving from traditional album delivery to singles and ringtones. Can this supply the required revenue? It seems unlikely, but change is inevitable no matter how much they try to rewrite the law and litigate. On the textual publishing side—as opposed to media—yet another giant is giving up on paper distribution. It welcomes nothing but the digital era, which essentially means that its existence will be electronic. Again, revenues and jobs are unlikely to sustain their scale.

Starting next month, InfoWorld readers won’t be waiting for the postman to ring twice. Or even once, for that matter.

The tech publication is ditching its print version and will no longer be distributed via mailboxes, according to a blog posting by the vice president and general manager of Infoworld.com. Instead, the content will solely live online.

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