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Saturday, April 7th, 2007, 2:36 am

Media Companies Go Chasing Google

Have a look at this little gem.

The Alternet magazine claims that there is a conspiracy between the big media outfits to kill off or at least damage Google.

It thinks that Viacom’s $1 billion copyright infringement lawsuit against YouTube and the recent deal between NBC Universal and News Corp to establish a rival online video site is all part of a cunning plan.

TV X-FilesThis can’t be confirmed, but it’s probable given Viacom’s recent strike. It seems like Google has become the scapegoat of declining media companies, which increasingly suffer in an age of sharing. They just fear the idea of people generating and viewing their own content. People can legally collaborate on and extend music, video, literature and more. When will companies realise that rivers just run dry owing to disruptive technologies. They should seek alternative revenue streams instead of fighting reality.

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