http://msnbc.msn.com/id/10415455/site/newsweek/
"If search-engine rankings are supposed to represent a kind of democracy--a
reflection of what Internet users collectively think is most useful--then
search-engine optimizers like Fishkin are the Web's lobbyists. High-priced
and in some cases slyly unethical, SEOs try to manipulate the unpaid search
results that help users navigate the Internet. Their goal is to boost their
clients' (and in some cases their own) sites to the top of unpaid
search-engine rankings--even if their true popularity doesn't warrant that
elevated status."
Ironically, the the site which hosts this article rel="nofollow"s all the
links at the top. What would they do that for if not for SEO purposes?
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