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[News] All That Linux and Open Source Require is Some Marketing Lead

Taking Open Source to the Next Channel Level

,----[ Quote ]
| IDC has estimated that the open-source market could grow to be worth
| as much as $3 billion by 2009. But if it's to come anywhere close to
| that it will take a lot more than the good will of IBM, Oracle and
| Novell to make that a reality.
| 
| For the most part, those vendors spend their time telling customers
| about why they should adopt Linux to run proprietary middleware
| instead of Windows. Very little of their marketing money is actually
| spent on getting people to adopt open-source technologies higher up
| the application stack.
| 
| What's really needed to take open source to the next level is a
| concerted effort by an organization that has the ability to put
| aside the parochial interests of its individual members to
| finally provide some real open-source leadership at the application
| level that has been sorely missing these past 10 years.
`----

http://www.channelinsider.com/article/Taking+Open+Source+to+the+Next+Channel+Level/203689_1.aspx

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