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[News] [Rival] Microsoft Invades Films to Glorify Self

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Microsoft goes for in-film placement in Bachna Ae Haseeno

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| Global multi-national technology company Microsoft Corp found an able brand 
| fit in Yash Raj Films' latest flick Bachna Ae Haseeno starring Ranbir Kapoor, 
| Bipasha Basu, Minissha Lamba and Deepika Padukone.  
| 
| The film's male protagonist Raj, essayed by Kapoor plays the role of 
| a 'killer' – who has all it takes to make a woman to fall in love or even 
| just spend a night with him.  
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http://businessofcinema.com/news.php?newsid=9522


Recent:

Mammooty, don't join hands with Microsoft

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| Microsoft will be signing up Malayalam movie star Mammootty as one of the
| brand ambassadors for the Computer Literacy programme that is to be organized
| soon in Kerala, a Southern Indian State well known for its pro-free software
| policies.  
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http://digg.com/microsoft/Mammooty_don_t_join_hands_with_Microsoft
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