What does a high Alexa rating mean to a web master? It shouldn’t mean that much as it’s not accurate. Alexa is a website that tracks a website’s traffic history, and gives a ranking based upon the number of visitors. However the fact that it requires a tool bar to work flaws it in many ways.

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Apparently the folks at Alexa have never heard of any other browser besides Internet Explorer and FireFox. This seems quite unprofessional coming from a company owned by Amazon.com.

My main site peaked at ~17,000^th for Alexa (with Netscraft rank currently at 18,608^th for schestowitz.com). In the latter case, however, the figures are grossly biased because I have the toolbar installed. Ranks very much depend on the audience the site attracts. System administrators , for example, fancy the Netscraft toolbar. Its primary service addresses a niche.

Alexa traffic ranks prove to be a real problem (as well as a perpetual pain) to Webmasters. This remains the only number which can conveniently be assigned to a Web site. It is a silly label that should be disregarded, but the average user does not know this. Luckily, not every average user will have such ranks displayed. Alexa as a comparator is a misleading assessor. Even top sites cannot be compared, unless one judges by orders of magnitude (and takes these with a grain of salt). In fact, PageRank and the likes of it weigh more factors other than traffic, so they ought to surpass Alexa in terms of validity.

As a timely rant, I was temporarily able to influence Alexa rank with a local installation of the A9 toolbar, but then Microsoft took over A9′s operations and forced them to shut down some competing services, the toolbar included. Yet another example of acquisitions or mergers that are practically death knells (and a penalty to Mac/Linux/BSD users in this case). That is just why I took it personally.

SearchStatus in action

Related item: Firefox Toolbars

This worrisome move is entirely different from the issue of Net neutrality, which in itself separates the Web into multiple tiers. It is also reminiscent of rumours about ‘Googlenet’, where one submits a site to a dark privatised Web that gets indexed and closely monitored (obviating the need to crawl remote servers and use pings for distant notification).

In the long term, whether this is totally disastrous or not remains to be seen. Consider, for instance, the peculiar extension of resources that are made publicly available. Let’s look a look at the way that the Web has evolved in recent years. Only a tiny crosssection of the ‘visible’ Web involves content spammers (or scrapers), where visibility is grossly defined by search engines (internal sites and intranets aside). However, in reality, the content that exists on the Web–that which is deliverable and which is spam–can actually be a majority (spammers spawn colossal colonies of junk and dummy content). This leads to (or involves) blogalanches, ‘poisoning’ of the index/cache, and it’s subverting search results in the process. All this leads to chaos as search engines diverge from the correct search results and deliver something less meaningful. In the process of struggling for good spots (or visibility) in search engines, spam rises and leads to attacks of various sort. Temptation leads to vandalism, which leads to further maintenance. The Web no longer seems like an appealing place to be. But can division of the Web help? I very much doubt it. It’s all about authorities controlling information. Brainwash is the means for making others think alike, comply, and even be submissive.

Interesting thoughts spring to mind. One can get a wordpress.org blog hosted by a third-party (through a manual installation or using a one-click-away script). Alternatively, anyone could just start things on a small scale with WordPress.com, then growing big(ger) with a personalised, top-level domain. While I’m not sure how search engines will deal with redirections or URL changes (this could get tricky), it could be done properly by sending HTTP header with status code 301. I heard success stories, as well as ‘Googlejuice’ disasters. But people’s bookmarks should not be an issue.

Chiroweb.com, for example, has been doing essentially the same thing, namely letting you have your own domain hosted as a subsite on a root site, which is at the same time accessible through your won domain. Page composition (CMS front end), on the other hand, is, as expected, restricted by the service, so there is limited freedom and scope for manoeuvre, development, and extension. This can nonetheless be circumvented by changing hosts and installing an alternative (temporary site mirror) manually. It should be possible with WordPress.org, but probably not with Chiroweb, whose templates are proprietary/licensed (example below).

That’s my relative in Florida!

EVERAL weeks ago I discussed some of the problems which Google are having with their cache. The links therein paint a full picture that comprises many speculations. Genuine pages from various Web sites across the Web are being dropped. After a while, some more evidence has been reaching the surface, e.g.

Something really weird happened when I had the password problem last week — I completely disappeared from Google.

As discussions, which are oddly enough being deleted (Google may be trying to hide the existence and scale of the problem) indicate, something quite major is happening ‘behind the scenes’.I submitted a relevant link to Digg. As the thread indicates, Google is indexing billions of spammy pages and is apparently dropping and neglecting genuine Web sites in the process. It is not deliberate on Google’s part, but the outcome are poorer search results and reduced traffic, if you are among the Webmasters affected.

ANY Webmasters may have already noticed (or been informed) that Google’s greatest and latest, the 64-bit “Big Daddy” datacentre, had experienced a major error. The Web developers community is humming over the consequnces whilst very few clues are selectively being delivered by Google spokesmen (and spokeswomen).

More information on the issue of page dropping, “Big Daddy” anomalies and general impact on inbound links:

• Google Changes its Link Ranking in Big Daddy
• OK so you’ve lost 100,000 pages in big daddy
• BigDaddy, Missing Pages In Google & Is The Big G Out Of Space

The public is kindly requested not to panic. Google results pages may have degraded (including invalid, irrelevant and broken links), but all in all, this degradation is not radical. Google remains best bar none in terms of quality search results.

Would you like to make search engine tracking more efficient? If so, read on.

MOMG some nice Web-based tools for SEO, there exists a Google PageRank comparison tool. There are more such tools on the same site. They tend to automate probings that are intended for egocentric evaluations of site positions.

It is definitely worth a try if you are a Webmaster who seeks more attention (referrals) from search engines.

was innocently browsing the Internet this morning. By serendipity, I then arrived at a page where Google boast their contributions to Open Source software through funding (Summer of Code). It is only one example among others. But then, upon immediate inspection, merely all links turned out to be rel="nofollow"ed. SearchStatus made it evident by highlighting those links with red shades.

I have always adamantly believed that the purpose of this new class for links was different. I thought it was introduced in order to prevent and deter spam, among other things such as accommodation for microsformats (e.g. XFN). Here is the snag: If Google themselves are using rel="nofollow" to obstruct dynamicity into relevant, on-topic links, why should anyone else be hesitant to do so? rel="nofollow", a concept that was put in place by Google, is confirmed to have become something that can be misused. Its use has gone beyond the so-called ‘link condom’ (for spam) utility. Otherwise, Google demonstrate hypocrisy herein.

number of links that reach a given site can be probed (or estimated based on crawlers) using some special syntax in queries. The universally-accepted form for the query has become link:http://example.org, where the string http://example.org can be either a domain name or an individual page that resides deeper inside the site.

Altavista seems to report the highest number of inbound links, yet not all of them are visible. In general, the overall number of results, as estimated at the very start, is always misleading. Not all results are reachable from the search engines, so a false illusion is given. In terms of saturation of results (number of links reported), then comes Yahoo and only later comes Google. MSN does not support this query syntax, yet it appears to lose popularity anyway (“MSN’s search market share dropped from 14 percent to 11 percent”).

Technorati is a good tool for finding fresh links to a given site very quickly. Links are tracked almost in real time, owing to feeds and pinging services. In that respect, Technorati is Web 2.0-oriented.

HERE is a growing interest in snatching of Web traffic from search engines. A notorious method for achieving this is by large mass of useless and re-used content. This is backed by many inbound links, which are most commonly accumulated by spamming of other Web sites. The overall outcome of this is degradation in the quality of publication on the Web. Likewise in science (sometimes at least!).

There are real technical papers and fake ones as well. SCIGen was at one point utilised to output randomly-generated publications, one of which was actually accepted to be presented at a conference.

Finally, there is a new tool,which claims to be able to discern real technical papers from fake ones.

Authors of bogus technical articles beware. A team of researchers at the Indiana University School of Informatics has designed a tool that distinguishes between real and fake papers.

It’s called the Inauthentic Paper Detector — one of the first of its kind anywhere — and it uses compression to determine whether technical texts are generated by man or machine.

OMMERCIAL effects of search engines can no longer be ignored. Now that Google Finance has gone live, even economy is managed and supervised by major search engines (Yahoo Finance, MSN Money and Google Finance).

Various agencies and freelancers are finally offering services which promise manipulation of search results while businesses perceive search engines as a vital source of revenue. The
following recent article provides somewhat of a decent primer with special reference to the current industrial state-of-affairs.

Part science, part art, search-engine marketing is perhaps the fastest-evolving segment of the Internet. A cottage industry of search-marketing techies labors to adjust keywords to a search engine’s algorithm, the set of rules used to rank search results. The algorithm used by Google, the market leader, has hundreds to thousands of components that determine the results.