Some people are concerned about facts because we are all very skilled at beautifying our own integrity. The reporter who is selected to cover for a publication based on inclinations, convictions or obedience, for example, is often sufficiently indoctrinated so as to actually believe his/her writings, say X, about Y (well, “everyone else is writing X about Y too”). It’s a cyclic trap, it’s sheep/cattle effect. It’s a self-fulfilling prophecy in a sense. We see it in Comes exhibits (e.g. “The NC is dead” roadshow) and the Gartner Group was openly accused of doing the same thing to set standards.

Only by challenging conventions with facts can we find truth, then present it and preach to defend it (money always fights against truth).