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Re: (Article) Search Engines Lead to Site Monopolies?

__/ [ Big Bill ] on Friday 18 August 2006 07:53 \__

> On Fri, 18 Aug 2006 04:33:40 +0100, Roy Schestowitz
> <newsgroups@xxxxxxxxxxxxxxx> wrote:
> 
>>Is there a googlearchy?
>>
>>,----[ Snippet ]
>>| The Proceedings of the National Academies of Science isn't the place
>>| you'd typically go for a discussion of PageRanks and surfing behavior.
>>| But the emergent complexity of the web provides the raw material for
>>| studies ranging from network dynamics to social psychology. A study
>>| released online in advance of publication looks into how the influence
>>| of search engines is affecting the accessibility of online information.
>>| The authors are examining fears that search engines will create a
>>| situation where a self-reinforcing cycle of popularity will create
>>| an Internet in which a limited number of information sources
>>| predominate:
> 
> What, they've only just worked that out? Some big-domes they are.
> 
>> "[S]earch engines bias the traffic of users according to
>>| their page ranking strategies, and it has been argued that they create
>>| a vicious cycle that amplifies the dominance of established and
>>| already popular sites. This bias could lead to a dangerous monopoly
>>| of information."
> 
> It did already! It'll stay that way till Google changes its algo.

Well, the Web is built in a layered form, so it'll be hard to change. Old
sites like Netscape get linked to and, in turn, some new sites link to their
predecessors. It's a matter of how early you enter and how aggressively you
enter. Many sites with wonderful content will rarely have the chance to be
seen. Even spyware-type analysis for SEPR's will fail. It's cyclic if you
think about it. Popular sites get more visits, so their ranks improve, which
brings them / more visits. Like in that previous article -- deadlock...

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