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On 2006-12-13, Roy Schestowitz spake thusly:
> FTC Moves to Unmask Word-of-Mouth Marketing
>
> ,----[ Quote ]
>| The Federal Trade Commission yesterday said that companies engaging
>| in word-of-mouth marketing, in which people are compensated to
>| promote products to their peers, must disclose those relationships.
>|
>| [...]
>|
>| Word-of-mouth marketing can take any form of peer-to-peer communication,
>| such as a post on a Web blog, a MySpace.com page for a movie character,
>| or the comments of a stranger on a bus.
>|
>| As the practice has taken hold over the past several years, however,
>| some advocacy groups have questioned whether marketers are using such
>| tactics to dupe consumers into believing they are getting unbiased
>| information.
> `----
>
> http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=hcmodule
>
> Come out and testify, Windows trolls.
------------------------8<--------------------------
What amazes me is that a company a huge as microsoft with the resources to
be truly great, engages in such petty BS. What's the point? IBM get's it.
Why dosen't Microsoft? You flourish in business by recognizing and taking
advantage of possibilities and opportunities. You don't waste time dicking
around. If you see that there is potential for growth in a market that was
not tapped yet, you investigate it further, even if it isn't familiar
territory for you. Again, IBM gets it; why dosen't Microsoft? Microsoft
truly deserves the inevitable crashing implosion that is looming on the
horizon.
Best regards,
Mathew
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--
"Always do the right thing: It will delight / Aluminum Foil Deflector Beanies
some and astound the rest" - Mark Twain / Psychotronic protection, low prices
"Anyone who uses the term 'intellectual property' is either confused or trying
to confuse you." - Richard Matthew Stallman
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