FTC Moves to Unmask Word-of-Mouth Marketing
,----[ Quote ]
| The Federal Trade Commission yesterday said that companies engaging
| in word-of-mouth marketing, in which people are compensated to
| promote products to their peers, must disclose those relationships.
|
| [...]
|
| Word-of-mouth marketing can take any form of peer-to-peer communication,
| such as a post on a Web blog, a MySpace.com page for a movie character,
| or the comments of a stranger on a bus.
|
| As the practice has taken hold over the past several years, however,
| some advocacy groups have questioned whether marketers are using such
| tactics to dupe consumers into believing they are getting unbiased
| information.
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http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=hcmodule
Come out and testify, Windows trolls.
Related:
Microsoft Traps and Hunts for Bloggers in India !!
,----[ Quote ]
| Microsoft has announced the "Microsoft BlogStars" contest, to Hunts
| for Developer Bloggers in India. After feeling the power and increase of
| the Bloggers community in India, Microsoft tries to trap and hunt Bloggers
| in India to buildup the blogging community, for writing blog posts
| supporting towards Microsoft Technologies.
`----
http://i5bala.blogspot.com/2006/10/microsoft-traps-and-hunts-for-bloggers.html
,----[ Quote ]
| Long before it employed bloggers to do the job for it, Microsoft hired
| sympathetic members of the public to make its case in online forums,
| posing as disinterested citizens. Things got much more professional as
| the antitrust trial unfurled. After hiring DCI in the late 1990s,
| Microsoft created two new trade groups, the Association for Competitive
| Technology (ACT), and the Americans for Technology Leadership (ALT),
| and marshaled campaigns such as "Freedom to Innovate" - encouraging
| Windows users the chance to make spontaneous gestures of support for
| Chairman Bill.
|
| These weren't always too successful. A campaign in 2001 to petition 17
| state's Attorney Generals - who had pooled resources to bring their
| own antitrust action against Microsoft - resulted in supportive letters
| being written by dead people.
|
| And the astroturf taint continues today.
|
| Most recently, a spoof video portraying Al Gore as a Penguin was reported
| to have originated from a computer registered to the DCI Group, although
| the lobby group said it did not fund or approve the video.
`----
http://www.theregister.co.uk/2006/09/14/google_lobby/
,----[ Quote ]
| "Some years back, Microsoft practiced a lot of dirty tricks using
| online mavens to go into forums and create Web sites extolling the virtues
| of Windows over OS/2. They were dubbed the Microsoft Munchkins, and it
| was obvious who they were and what they were up to. But their numbers
| and energy (and they way they joined forces with nonaligned dummies who
| liked to pile on) proved too much for IBM marketers, and Windows wont
| he operating-system war through fifth-column tactics"
|
| Mr Dvorak wonders if Microsoft is today using reverse-dirty-tricks
| to promote the Xbox 360: pay people to create Web sites that slam the
| gaming computer in order to provoke a barrage of defenders.
`----
http://worldcadaccess.typepad.com/gizmos/2005/11/2_grassroots_an.html
,----[ Quote ]
| Instead of inspiring actual interest in a grassroots fashion, Microsoft
| has resorted to spreading fake grass, crafting each site to suggest
| the appearance of something other than the advertisement it is.
|
| This is similar to the scam Microsoft pulled with its own imitation of
| Apple's Switchers ad campaign. Titled "Confessions of a Mac to PC
| Convert," the ad portrayed a professionally dressed woman complaining
| about her Mac, but ended up being a canned picture pulled from stock
| photography and voiced by a professional writer.
|
| Similarly, Greenpeace staffers have assigned to post astroturf comments
| on websites saying "I'm a Mac user and gosh darn it I think that
| Greenpeace is alright with all their concern about the ecology!" More
| on that scam later!
|
| One would expect a certain level of interest and excitement out of
| Microsoft's own users, but that isn't really happening. Nearly every
| Zune site on the web is carefully stepping around the piles of problems
| to spend a lot of time on Microsoft supplied bullet points, including
| the "celebration of music," the slightly larger or at least
| stretched display, and how wireless DRM sharing is such a
| brilliant idea.
`----
http://www.roughlydrafted.com/RD/Home/9F60D74A-0E27-4F5F-B88D-835974628809.html
MSN Is Spamming The Blogosphere
,----[ Quote ]
| Mr. Youth LLC is a marketing firm and lists MSN as a customer. Their
| website is here: http://www.mryouth.com/ Their phone number is
| (212) 779-8700.
|
| I?ve talked to a couple of other bloggers who said they are receiving
| similar comments on their blogs. This pisses me off because MSN/Mr.
| Youth should 1) be more upfront about their true identity, and 2)
| provide a real e-mail address so that I can request they take my
| blog off their marketing campaign.
`----
http://www.scott-o-rama.com/2006/12/06/msn-is-spamming-the-blogosphere/
|
|
