Sony: We want PS3 to be like the ipod
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| Kutaragi emphasized that he wished to make the term "PS3" synonymous
| with "entertainment computer." The company's goals seem to be in
| establishing an electronics "ecosystem" in the consumer's household,
| where the name Sony means enjoyment.
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http://www.ps3fanboy.com/2006/06/12/sony-we-want-ps3-to-be-like-the-ipod/
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