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Re: Advertising content with "long copy" (text) making a comeback.

__/ [ James ] on Monday 08 May 2006 04:23 \__

> 
> "Noticedtrends" <noticedtrends@xxxxxxxxxxx> wrote in message
> news:1147036421.975568.220700@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>> Is long copy making a comeback in advertising? e.g., "retro-versions"
>> of the 1960s and 1970s use of copy (text) in content.
>>
>> The March 6, 2006 issue of Creative Review; article 'Writing Returns'
>> discusses the growing trend towards greater use of text in advertising
>> content.
> 
> I was under the impression that the current generation "I"  (for I-Pod) was
> afflicted with mass ADD that renders them incapable of focusing on anything
> longer than a cel phone text message.

*LOL*

Good point. See why Apple are able to sell so many iPods...

http://www.youtube.com/watch?v=0pXL5_RvGrs&search=ipod%20microsoft

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