Confidence Game
Microsoft Needs Enemies
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| It is, admittedly, a cliché, but Microsoft is clearly a victim of its
| own staggering success. What they've done best, historically, is kill
| and/or neuter their competitors. That's why they're gearing up for a
| fight against Google; Microsoft, as a company, defines itself by its
| rivalries. They relegated early PC peers like WordPerfect, Lotus,
| and Borland to relative obscurity; then, famously, they outright
| obliterated Netscape.
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http://daringfireball.net/2006/05/confidence_game
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