Exclusive look at Windows Vista's viral marketing: Clearification.com
,----[ Quote ]
| Days away from launch, someone has sent in a tip about the official
| Windows Vista viral marketing campaign called Clearification.
`----
http://www.istartedsomething.com/20061005/vista-viral-clearification/
The guy's show is sponsored by Microsoft, though the motived can't be
confirmed. Vista has a marketing budget of nearly 1 billion dollars.
http://en.wikipedia.org/wiki/Viral_marketing#Notable_examples_of_viral_marketing
Anmong the entries:
# Microsoft's Origami Project campaign
# Microsoft's Xbox 360 campaign, called OurColony
# ilovebees.com - viral marketing for Halo 2
# Hotmail, promoted largely by links at the bottoms of emails sent by its
users, is the classic viral marketing example
|
|