Home Messages Index
[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index

[News] Microsoft's Zune Myths and Astroturfing

10 iPod vs. Zune Myths

,----[ Quote ]
| Could there be more bad news? Of course! Even Paul Thurrott isn't
| impressed with the Zune, calling its pricing strategy the "makings of
| a disaster." Misery! Not only has the Zune suffered a horrific wreck of
| a product introduction, but Annie Wilkes is at the foot of the bed saying
| she doesn't approve of how things are going.
| If your number one fan is sending you hate mail, you have a problem.
| So what's with all the Zune related web sites carefully repeating the
| same talking points? It's called astroturfing.
| Instead of inspiring actual interest in a grassroots fashion, Microsoft
| has resorted to spreading fake grass, crafting each site to suggestt
| he appearance of something other than the advertisement it is.
| This is similar to the scam Microsoft pulled with its own imitation of
| Apple's Switchers ad campaign. Titled "Confessions of a Mac to PC
| Convert," the ad portrayed a professionally dressed woman complaining
| about her Mac, but ended up being a canned picture pulled from stock
| photography and voiced by a professional writer.
| Similarly, Greenpeace staffers have assigned to post astroturf comments
| on websites saying "I'm a Mac user and gosh darn it I think that
| Greenpeace is alright with all their concern about the ecology!" More
| on that scam later!
| One would expect a certain level of interest and excitement out of
| Microsoft's own users, but that isn't really happening. Nearly every
| Zune site on the web is carefully stepping around the piles of problems
| to spend a lot of time on Microsoft supplied bullet points, including
| the "celebration of music," the slightly larger or at least
| stretched display, and how wireless DRM sharing is such a
| brilliant idea. 


Microsoft has pulled similar tricks in order to market the Origami, Windows
Vista and the XBox 360, among other products.

[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index