10 Ways Microsoft Can Salvage their iPod Killer
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| Dear Microsoft:
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| I can't help but noticing that this latest iPod killer situation is
| unfolding along the same lines as Origami. It's not too late to call the
| whole thing a 'market research experiment,' or to rebrand all your
| products under a new name to distract attention away from this
| boondoggle: Active-, Direct-, -.net, -Live!... how about -Kaboom! ?
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http://www.roughlydrafted.com/RD/Home/37A4A383-9B55-4692-8A96-B1A44DAC0941.html
Renaming was a tactic used in Live search (formerly MSN) and Vista/Longhorn,
among other examples. It's a case of escaping bad reputation by jumping
between brand names.
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