10 Ways Microsoft Can Salvage their iPod Killer
,----[ Quote ]
| Dear Microsoft:
| I can't help but noticing that this latest iPod killer situation is
| unfolding along the same lines as Origami. It's not too late to call the
| whole thing a 'market research experiment,' or to rebrand all your
| products under a new name to distract attention away from this
| boondoggle: Active-, Direct-, -.net, -Live!... how about -Kaboom! ?
Renaming was a tactic used in Live search (formerly MSN) and Vista/Longhorn,
among other examples. It's a case of escaping bad reputation by jumping
between brand names.