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[News] Microsoft Hires Analyst to Become Its Cheerleader

[Oops. Third time in one day]

Who will be Microsoft's next top evangelist?

,----[ Quote ]
| The latest to join The Empire: Former Jupiter Research analyst
| Michael Gartenberg. In his new role at Microsoft, Gartenberg will
| be "an enthusiast evangelist." This new group of individuals is
| charged with doing "outreach to users" and creating new content
| for Microsoft's Channel 10, according to Microsoft Technical
| Evangelist Jeff Sandquist.
`----

http://blogs.zdnet.com/microsoft/?p=261

A couple of days ago in an interview, Bruce S. said that the word
"evangelist" is somewhat associated/entangled with "cheerleading", which has
a negative connotation.

What's most worrying is that Microsoft hires the same analysts whom they hire
to do studies that involve Windows (among other products). Another Jupiter
analysts is now the lead author in Microsoft Watch, which used to be neutral
grounds when Mary Jo Foley was there. This seems like buying of the press.


Related:

Microsoft hires InfoWorld hack 

,----[ Quote ]
| Of course, Udell is far from being the first journalist to sign on
| for Big Green. In fact, Microsoft UK made a series of hires in
| 1996 from the BBC and elsewhere when it populated its MSN site
| with original news and other content.
`----

http://www.theinquirer.net/default.aspx?article=36256


Microsoft hiring "open source evangelist"?

,----[ Quote ]
| A friend pinged me and said he'd gotten a call from a
| Microsoft recruiter trying to fill a position she described
| as "open source evangelist."
`----

http://community.linux.com/community/06/12/20/1844217.shtml?tid=19


Bill Gates lends cash to buy newspapers

$350 million to MediaNews

,----[ Quote ]
| Gates involvement has been very behind the scenes. In fact many of
| those involved in the deal didn'teven know he was one of the investors.
| It was carried out through the Gates Foundation, the world's largest
| philanthropy outfit.
`----

http://www.theinquirer.net/default.aspx?article=33849

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