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[News] The Advantages of Free Software Distribution

The free download isn't a frivolous act

,----[ Quote ]
|     Open source software is a great example. Projects start small, and
|     use viral marketing to get sampled. Companies (say Red Hat with
|     Linux) ride that wave of awareness and then introduce new
|     products that monetize more limited access."
| 
| That's why "the free download isn't a frivolous act" is such a
| profound statement. We're still learning the science, if you
| will, of online promotion via viral distribution.
`----

http://radar.oreilly.com/archives/2007/02/the_free_downlo.html

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