The free download isn't a frivolous act
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| Open source software is a great example. Projects start small, and
| use viral marketing to get sampled. Companies (say Red Hat with
| Linux) ride that wave of awareness and then introduce new
| products that monetize more limited access."
|
| That's why "the free download isn't a frivolous act" is such a
| profound statement. We're still learning the science, if you
| will, of online promotion via viral distribution.
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http://radar.oreilly.com/archives/2007/02/the_free_downlo.html
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