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[News] Half a Billion Spent on the Wrong Pitch

Wow, $500 million in Vista marketing on the wrong message

,----[ Quote ]
| In fact, people have been making that decision about their operating
| system every day for the past five years. They decide to stay with
| Windows or to move to Linux or Macintosh. The Vista campaign relies
| on a consistent expression that Vista is better, even though early
| reviews have cautioned customers that, compared to other OSes, Vistai
| sn't a breakthrough.
`----

http://blogs.zdnet.com/Ratcliffe/?p=249


Related:

Wow, Bill, this thing is Defective!

,----[ Quote ]
| "DefectiveBydesign.org and BadVista.org are organizing events to
| coincide with Microsoft's launch of the Vista Operating System in
| New York City on Monday, January 29th at 11am and 2pm in Times
| Square and further east near Grand Central Station" to "share
| some "Wow moments," with Bill Gates and other invited guests."
`----

http://www.libervis.com/static/wow_bill_this_thing_is_defective.html

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