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Re: w-carrin: plant the bug of FUD in their ears ..

__/ [ Doug Mentohl ] on Saturday 03 March 2007 15:51 \__

>  From w-carrin Mon Oct 15 12:18:05 1990
> To: bradsi
> Subject: Getting the word out about DR DOS
> Cc: kathrynh; russw
> Date: Mon Oct 15 12:09:08 1990
> 
> Concerns have been raised that DR-DOS incompatibilities and flaws are
> being overlooked by reviewers.
> 
> ..
> 
> We recommend that we *informally* plant the bug of FUD in their ears.
> "Have you heard about problems with DR DOS?"
> 
> "That security feature is a neat idea and, gosh, such a feature would be
> great, but it's just too easily circumvented"
> 
> "Gee, it's unfortunate that DR DOS can't be loaded high all the time.
> MS-DOS 5.0 can" We'll do this very tactfully.
> 
> ..
> 
> The security features may lead someone to a false sense of security and
> someone may break into their payroll.
> 
> ..
> 
> * If Digital Research can to Microsoft for help in making DR DOS work
> with Windows, would Microsoft help them? Maybe not?
> 
> http://edge-op.org/iowa/www.iowaconsumercase.org/010807/PLEX_0425.pdf
> 
> W-Carrin is the prefix for Weggener Edstrom, Microsoft's public
> relations firm.

If you look at the Halloween Memos you'll find that FUD was just a common and
acceptable strategy at Mirosoft. There's a whole sections designated just to
this.

Let's go back a couple of weeks when Gates himself did it. Again? Why yes he
did!

The Fear biz is the computer security biz

,----[ Quote ]
| A few days later, I saw what Bill Gates had to say in a recent
| Newsweek interview about the Mac as compared to Vista.
| 
|     "I mean, it's fascinating, maybe we shouldn't have showed so
| publicly the stuff we were doing, because we knew how long the new
| security base was going to take us to get done. Nowadays, security
| guys break the Mac every single day. Every single day, they come
| out with a total exploit, your machine can be taken over totally. I
| dare anybody to do that once a month on the Windows machine."
| 
| My reaction, like most knowledgeable people who read this, was
| open-mouthed astonishment. Now, either Bill is heavily drugged and
| delusional, which I don't believe, or he's just completely ignorant,
| which I also discount, or he knows exactly what he's saying and has
| an ulterior motive. That's my best guess.
| 
| Bill Gates knows that he's at best exaggerating and at worst
| completely lying through his teeth. So why's he doing it? Because
| he also knows that Apple's new ads are helping Macs to sell like
| hot cakes, and that security is a big reason why a lot of people
| are throwing up their hands in disgust at Windows and switching
| to Apple's computers.
| 
| Who reads Newsweek? Not computer pros, but Joe and Jane
| Computer-user, and Joe and Jane tend to believe what they
| read in the mainstream media when it comes to computers,
| especially when that nice, smart philanthropist Bill Gates
| is the one saying it. He's Mr Computer, after all, so he
| must be right!
`----

http://www.theregister.co.uk/2007/02/11/computer_security_fearmongering/


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