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Re: For Google, Advertising and Phones Go Together

____/ nessuno@xxxxxxxxxxxxxxxxxxx on Monday 08 October 2007 16:27 : \____

> <Quote>
> For more than two years, a large group of engineers at Google has been
> working in secret on a mobile phone project... But the GPhone is not
> likely to be the second coming of the iPhone - and Google's goals are
> very different from Apple's.
> 
> [Google wants to cash in on advertising to mobile internet.  Phones
> may be available next year.  May not have as profound an impact as
> iPhone, but will help promote Google's online services.]
> 
> At the core of Google's phone efforts is an operating system for
> mobile phones that will be based on open-source Linux software,
> according to industry executives familiar with the project.
> 
> [G will develop apps, maybe a browser for cell phones.  G won't make
> phones themselves.]
> 
> In short, Google is not creating a gadget to rival the iPhone, but
> rather creating software that will be an alternative to Windows Mobile
> from Microsoft and other operating systems, which are built into
> phones sold by many manufacturers. And unlike Microsoft, Google is not
> expected to charge phone makers a licensing fee for the software.
> 
> "The essential point is that Google's strategy is to lead the creation
> of an open-source competitor to Windows Mobile," said one industry
> executive... "They will put it in the open-source world and take the
> economics out of the Windows Mobile business."
> 
> [Google may have difficulty with wireless carriers. Skepticism about
> worth of project.  Google's interest in opening up wireless spectrum.
> FCC ruling.  Many obstacles for Google. Negative comments from
> "analysts" who testified against Google.]
> 
> Microsoft, whose mobile operating system has been available for years,
> has distribution agreements with 48 handset makers and 160 carriers
> around the world. Still, only 12 million phones sold this year will be
> based on Microsoft's software, giving it 10 percent of the smartphone
> market, according to IDC....
> 
> Mahesh Veerina, the founder and chief executive of Celunite, which
> makes cellphone software based on Linux, said Google's offering was
> likely to be attractive to small carriers, who may see it as a
> competitive weapon.
> 
> But if Google-powered phones prove to be a hit with consumers, other
> carriers may feel pressure to follow suit, said Richard Doherty,
> director for the Envisioneering Group, a consulting firm.
> 
> "No one wants to be the last carrier to endorse Google," Mr. Doherty
> said.
> </Quote>
> 
> http://www.nytimes.com/2007/10/08/business/media/08googlephone.html

They will apparently do a lot of business with HTC, which until now has been a
very Microsoft-centric business. How times change. Same thing in Intel, which
is dumping Windows for Linux on mobile devices...

Five Facts About Google Phone

,----[ Quote ]
| Initially there was one prototype, but over past few months Google has the 
| mobile OS running on 3-to-5 devices, most of them likely made by HTC, a 
| mobile phone maker, and all have Qwerty apps. The model that folks have seen 
| is very similar to the T-Mobile Dash. Around 3GSM, there were rumors that 
| Google, Orange and HTC were working together on mobile devices.    
`----

http://gigaom.com/2007/09/03/google-phone-facts/

-- 
                ~~ Best of wishes

Roy S. Schestowitz      | "Ping this IP, see if it responds the second time"
http://Schestowitz.com  |  GNU is Not UNIX  |     PGP-Key: 0x74572E8E
      http://iuron.com - proposing a non-profit search engine

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