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[News] [Rival] Microsoft Tries Buying Love (Market Share)

  • Subject: [News] [Rival] Microsoft Tries Buying Love (Market Share)
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Fri, 26 Oct 2007 12:38:16 +0100
  • Newsgroups: comp.os.linux.advocacy
  • Organization: Netscape / schestowitz.com
  • User-agent: KNode/0.10.4
Microsoft Needs Live Search On Facebook

,----[ Quote ]
| Shelling out $240 million for a 1.6 percent stake in Facebook may be 
| Microsoft's way of keeping Google away from the social networking site, but 
| the deal may not be worth the money unless Microsft can get Live Search into 
| the service.   
`----

http://www.webpronews.com/insiderreports/2007/10/25/microsoft-needs-live-search-on-facebook


Related:

Cringely the Unemployable on the fallacy of Web 2.0, Microsoft ruthlessness,
and the CB radio of our decade

,----[ Quote ]
| Davidson: Which software company would you hate to compete against? What 
| makes you single them out? 
| 
| Cringely: Microsoft of course. They have the deepest of pockets, unlimited 
| ambition, and they are willing to lose money for years and years just to make 
| sure that you don't make any money, either. And they are mean, REALLY mean. 
`----

http://blog.businessofsoftware.org/2007/07/cringely-the-un.html


Live Search's High Dive

,----[ Quote
| Microsoft's August and September declines clearly show that gimmicks aren't 
| enough to gain and maintain relevant search market share. 
`----

http://www.microsoft-watch.com/content/web_services_browser/live_searchs_high_dive.html?kc=MWRSS02129TX1K0000535


How Microsoft Clubs to Search Gains

,----[ Quote ]
| We checked with Hitwise, and they explained that June gains include “searches 
| automatically generated from a promotion on club.live.com,” up to June 9,  
| 2007. After that they stopped counting the data. 
`----

http://gigaom.com/2007/07/27/how-microsoft-clubs-to-search-gains/


Tracking Internet Use Remains Difficult

,----[ Quote ]
| For example, this month Nielsen said search-engine queries for No. 3-ranked 
| Microsoft Corp. jumped about 80 percent in June, a curious development for a 
| search engine that had been continuously losing market share.  
| 
| Microsoft said the gains were the result of a word game promotion, in which 
| players had to form words out of a jumble of letters. As part of the game, 
| Microsoft's search engine automatically hunted for Web pages that contained 
| the word being guessed at.   
| 
| The promotion raises the question of whether these clicks were the result of 
| using automated means, and therefore shouldn't be counted. 
| 
| Nielsen product manager Scott Ross said the company sees no need to change 
| the June search-engine rankings. Yet, he conceded that critics -- including 
| Yahoo, operator of the world's second most popular search engine -- may also 
| have a point about Microsoft using questionable means to spark the surge in 
| popularity.    
`----

http://biz.yahoo.com/ap/070725/tracking_internet_usage.html?.v=1


Microsoft’s Club Live fiasco

,----[ Quote ]
| People were using the macro on more than 3 games at a time, on more than 2 
| accounts at a time, why Microsoft didn’t pick up on the fact that in the 
| first few days some people had accumulated enough for 3 Zunes each is beyond 
| us. Some were lucky, others, not so much.   
|
| [...]
| 
| So far no one has been banned from using their accounts, which they needed to 
| sign up, probably because they did not break any laws, or probably because 
| Microsoft didn’t want that hassle and liked their new found traffic.  
`----

http://www.blogthe.net/2007/07/16/microsofts-club-live-fiasco/


Bots Helped To Boost Microsoft Live Search Gains

,----[ Quote ]
| In a blog post, Compete analyst Steve Willis attributed Microsoft's 
| search gains to prizes awarded to users participating in Live Search 
| Club, which features games that post queries to Microsoft's search 
| engine.
| 
| [...]
| 
| Microsoft is essentially being DDoSed by thousands of people hundreds 
| of times per minute, but they are mistaking this rise in traffic for 
| people actually using Live Search."
`----

http://www.informationweek.com/news/showArticle.jhtml?articleID=201001092

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