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Yash Raj Films Partners with Microsoft Xbox 360 for Bachna Ae Haseeno
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| Well, Microsoft has tried out many ways to promote their current generation
| console in India. They had tied up with cricketer Yuvraj Singh and Bollywood
| actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now
| Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae
| Haseeno.
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http://www.gameguru.in/microsoft-xbox-360/2008/18/yash-raj-films-partners-with-microsoft-xbox-360-for-bachna-ae-haseeno/
Recent:
Microsoft goes for in-film placement in Bachna Ae Haseeno
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| Global multi-national technology company Microsoft Corp found an able brand
| fit in Yash Raj Films' latest flick Bachna Ae Haseeno starring Ranbir Kapoor,
| Bipasha Basu, Minissha Lamba and Deepika Padukone.
|
| The film's male protagonist Raj, essayed by Kapoor plays the role of
| a 'killer' – who has all it takes to make a woman to fall in love or even
| just spend a night with him.
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http://businessofcinema.com/news.php?newsid=9522
Mammooty, don't join hands with Microsoft
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| Microsoft will be signing up Malayalam movie star Mammootty as one of the
| brand ambassadors for the Computer Literacy programme that is to be organized
| soon in Kerala, a Southern Indian State well known for its pro-free software
| policies.
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http://digg.com/microsoft/Mammooty_don_t_join_hands_with_Microsoft
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