Why Ubuntu 8.04 needs better marketing
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| Ubuntu’s goal is to be the most popular desktop OS for humans. But new
| versions of Ubuntu, like most Linux distros, are still marketed towards Linux
| geeks. They’re concerned with technology, trumpeting version numbers and
| drowning out the actual things you can do with their software.
|
| We’re picking on Ubuntu specifically because it has higher goals than most
| distros - it’s Linux for human beings, not Linux for hackers. Unfortunately,
| the release announcements have forgotten what humans care primarily about:
| themselves.
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http://www.venturecake.com/why-ubuntu-804-needs-better-marketing/
Related:
Red Hat Preps Desktop Blitz, Regional Events
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| The VAR Guy hears. After focusing mainly on x86 servers in recent years, Red
| Hat will move both downstream and upstream while rallying partners at
| regional events later this year.
`----
http://techiqmag.com/2007/03/22/red-hat-preps-desktop-blitz-regional-partner-events/
Importance of Grassroots Marketing Efforts for FOSS
,----[ Quote ]
| Part of the problem is familiarity. People have never heard the terms "Linux"
| or "Free/Open Source Software". Despite word-of-mouth advertsing being the
| best means of advertising, many people still don't know what FOSS or
| GNU/Linux is. I meet them everyday. I know at least one man who literally
| thought Microsoft IS computing. In other words, he thought Microsoft was the
| only company out there doing software. It's true, he is not among the most
| knowledgeable users. Still, the Microsoft brand is simply that pervasive.
| What the FOSS community needs is the pervasive brand recognition that will
| help improve the word-of-mouth evangelists in the field become more
| effective.
`----
http://blue-gnu.biz/content/importance_grassroots_marketing_efforts_foss
The last Linux adoption barrier is marketing
,----[ Quote ]
| IBM gave us the Linux boy” ads. Like all IBM ads, they are convoluted and
| make little sense. Frankly, those ads would have been better suited for
| Wikipedia. A little boy swiftly absorbing the wisdom, advice, and information
| of the ages? Yeah, Wikipedia ad, but at the end of the ad, I would have no
| idea what Linux is.
`----
http://enterpriselinuxlog.blogs.techtarget.com/2007/07/25/the-last-linux-adoption-barrier-is-marketing/
GNU/Linux on the desktop: a modest business proposal
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| GNU/Linux is a great project, with fantastic underlying technology,
| but its name conjures up images of geek humor, stuffy Unix-like
| machines from a 1970s university, and--worst of all--servers. Not
| desktops. Therefore, I propose we set up a business that will
| fork the kernel into a new project, let?s call it MegaOS, and
| install that onto a set of new machines, each branded with our
| corporate MegaOS logo.
`----
http://www.freesoftwaremagazine.com/blogs/gnu_linux_on_the_desktop_a_modest_business_proposal
http://tinyurl.com/3dmrel
[Opinion] Switch to Linux? No. Get a Mac Clone.
,----[ Quote ]
| I'm a marketing guy, and I look at everything in my world from a marketing
| perspective. From that perspective I think this whole "Switch to Linux"
| thing is unnecessarily hard work - so I take an easier approach to help
| people move in that direction.
|
| [...]
|
| And to finish this article, Kudos to Linux. I get two reactions when
| people look at the desktop on my Laptop and Desktop. One is.. "Er.. is
| that a Mac?" and the other is "Why don't you just buy a Mac?". Well
| kudos is due, because I don't NEED to buy a Mac. I can get the Mac
| look and feel, which I like, and the massive productivity boost of
| the desktop cube ( and enjoyable extras ) even on my three year
| old HP laptop.
`----
http://linuxscorecard.blogspot.com/2007/03/switch-to-linux-no-get-mac-clone.html
http://tinyurl.com/3bsk5l
IBM updates Power server, Linux marketing
,----[ Quote ]
| To that end, IBM also plans to announce a marketing program at
| the Open Solutions Summit, an open-source conference in New York.
| The plan, a new element to its "migration factory," is intended
| to woo customers using Linux on x86 servers running the popular
| "LAMP" stack of Web server software--Linux, the Apache Web server,
| the MySQL database and the PHP scripting language to create Web
| pages on the fly.
`----
http://news.com.com/2100-1010_3-6159186.html?part=rss&tag=2547-1_3-0-20&subj=news
Open Source, Linux and the importance of marketing and public perception
,----[ Quote ]
| Almost all of our interviewees found Ubuntu Linux easy to use (no
| surprises there). Most of them were truly astonished as to how much
| punch Ubuntu packs in a single CD. A large portion of the interviewees
| were actually willing to try it, especially if the BSA threatened to crack
| their businesses down (that they were using pirated software is, of
| course, not a surprise as well). Just a single person, who seemed to hate
| computers, did not find anything to like about Ubuntu (and this person
| fits the reproductive learning profile -- she memorized procedures instead
| of learning concepts about computer usage).
`----
http://rudd-o.com/archives/2006/09/20/open-source-linux-and-the-importance-of-marketing-and-public-perception/
http://tinyurl.com/rdbx4
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