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Re: [News] Windows Developer Becomes FOSS Leech

In comp.os.linux.advocacy, Moshe Goldfarb.
<brick_n_straw@xxxxxxxxx>
 wrote
on Thu, 17 Jul 2008 15:41:53 -0400
<155p5gqnmyjuw.hombi0427bar.dlg@xxxxxxxxxx>:
> On Thu, 17 Jul 2008 20:05:45 +0000, Roy Schestowitz wrote:
>
>
> Ironic that the lifetime student Roy Schestowitz, University of
> Manchester's very own "Van Wilder", is talking about leeching.....
>

I take it you approve of Phorm, then.

http://www.theregister.co.uk/2008/03/17/phorm_fipr_illegal/

(A "think thank"?  They need better proofreaders. ;-) )

http://news.bbc.co.uk/2/hi/technology/7280791.stm

http://internetcommunications.tmcnet.com/topics/enterprise/articles/25948-waiter-theres-phorm-my-cookie.htm

The general idea appears to be that the ISP maintains a
cookie on one's browser for various websites one visits.
Phorm can then contract with various other websites to
show targeted advertising; as the TMCNet link explains:

    The idea is that your click stream data can be stored,
    analyzed, and used to target ads to you and place
    them on your browser as you surf a website that has
    signed up with Phorm. That is, if you were surfing an
    automotive site and then visited Fox News, the system,
    now knowing that you have an interest in automobiles,
    would place automotive-related ads in your field of
    view (if the Fox News site signs up with Phorm). Thus,
    the ISP gets to keep pretty good tabs on what a
    user does on the Web, then uses it to make money via
    targeted ads.

The ISPs are paid a cut of the ad revenue for this cookie, BTW.

An interesting application, but the derivatives are ominous if
any of various government agencies want into the act.

-- 
#191, ewill3@xxxxxxxxxxxxx
Does anyone else remember the 1802?
** Posted from http://www.teranews.com **

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