Roy Schestowitz wrote:
> Microsoft Acquires Rapt, Loses CMO
>
> ,----[ Quote ]
> | Why are advertisers so important? It seems as though they?ve become the
> | road to success in search?the more advertisers you have, the more
> | revenue you have and the more advertisers you?ll be able to get.
> |
> | In other news, Chief Media Officer Joanne Bradford will leave Microsoft
> | for a position with SpotRunner, a TV advertising startup that is
> | branching into other media and recently acquired Weblistic.
> `----
>
> http://www.marketingpilgrim.com/2008/03
microsoft-acquires-rapt-loses-cmo.html
Sounds like the advertising industry needs to hold its own
anti-trust investigations.
Just about every company not doing well in their own business
goes around acquiring advertising companies at the expense of the
advertising industry.
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