Microsoft Acquires Rapt, Loses CMO
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| Why are advertisers so important? It seems as though they’ve become the road
| to success in search—the more advertisers you have, the more revenue you have
| and the more advertisers you’ll be able to get.
|
| In other news, Chief Media Officer Joanne Bradford will leave Microsoft for a
| position with SpotRunner, a TV advertising startup that is branching into
| other media and recently acquired Weblistic.
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http://www.marketingpilgrim.com/2008/03/microsoft-acquires-rapt-loses-cmo.html
Still striving to find a direction. Fear of Google.
Related:
Microsoft says to borrow money for Yahoo deal
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| Microsoft Corp said on Monday it may borrow money for the first time in its
| history to fund a portion of its $44.6 billion unsolicited offer for Yahoo
| Inc.
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http://www.reuters.com/article/companyNews/idUSN0455692920080205
Microsoft's Last Big Beat: Internet Domination or Death
,----[ Quote ]
| What can $44.6B USD mean? Well, for Microsoft (MSFT) it may mean the cost of
| survival.
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http://seekingalpha.com/article/63876-microsoft-s-last-big-beat-internet-domination-or-death?source=yahoo
P. Graham: Microsoft is Dead
,----[ Quote ]
| A few days ago I suddenly realized Microsoft was dead. I was talking
| to a young startup founder about how Google was different from Yahoo.
| I said that Yahoo had been warped from the start by their fear of
| Microsoft. That was why they'd positioned themselves as a "media
| company" instead of a technology company. Then I looked at his face
| and realized he didn't understand. It was as if I'd told him how much
| girls liked Barry Manilow in the mid 80s. Barry who?
|
| Microsoft? He didn't say anything, but I could tell he didn't quite
| believe anyone would be frightened of them.
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http://www.paulgraham.com/microsoft.html
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