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Re: Microsoft brand is in deep decline

____/ RonB on Saturday 29 March 2008 06:09 : \____

> Ignoramus17370 wrote:
> 
>> According to the CoreBrand Power 100 2007 study, which polled about
>> 12,000 U.S. business decision-makers, Microsoft dropped from number 12
>> in the ranking of the most powerful U.S. company brands in 2004 to
>> number 59 last year. In 1996, the company ranked number 1 in brand
>> power among 1,200 top companies in about 50 industries, said James
>> Gregory, CEO of CoreBrand.
> 
> Microsoft can't afford not to worry about Linux.

They will face the fact that software gradually becomes a commodity. It's
already the case with 'Web databases' and CMSs, for instance.

Microsoft will have to drop the "soft" from the brand and try to evolve with
something like "Zune" (Oh lordy!).

-- 
                ~~ Best of wishes

Roy S. Schestowitz     | GPL - Global Programmer's Law
http://Schestowitz.com  |  RHAT GNU/Linux   |     PGP-Key: 0x74572E8E
         run-level 2  2008-03-19 11:51                   last=
      http://iuron.com - help build a non-profit search engine

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