Feeling Dumb? Microsoft Says MSN Can Help
,----[ Quote ]
| Google's informal code of conduct is 'Don't Be Evil,' a reflection of its
| commitment to not exploiting its users. But a new Microsoft ad campaign is
| sending an altogether different message: 'Don't Be Dumb.'
`----
http://www.crn.com/software/206905139
Whatswrongwithu? (see below, at the very bottom) Insulting one's customers is
never a good strategy.
Microsoft's Brand Power Tarnished, Study Says
,----[ Quote ]
| Anyhoo, according to market intelligence firm CoreBrand, of all the companies
| it tracks, the software giant has taken the biggest hit over the past four
| years, plummeting from number 11 in the firm's 2004 power rankings to 59 in
| 2007.
`----
http://blog.wired.com/business/2008/03/microsoft-corpo.html
2007, eh? So the OOXML frauds won't hold much promise for next year.
Rumormill - Microsoft responds to Mac vs. PC ads with Jackass?
http://commercial-archive.com/node/143053
Recent:
Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share
,----[ Quote ]
| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
|
| [...]
|
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world.
`----
http://cajunboyinthecity.blogspot.com/2008/03/microsoft-apparently-hopes-that-jackass.html
Related:
WhatsWrongWithU
,----[ Quote ]
| The site is targetted to Taiwan, Hong Kong, and Korea, with an
| abrasive attempt at in your face attitude. However, one has to
| wonder if the whole thing will come off as more than a little insulting.
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http://www.armchairempire.com/News/?p=187
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