____/ Linonut on Saturday 10 May 2008 15:47 : \____
> * Tim Smith peremptorily fired off this memo:
>
>> In article <8047807.qXN9oIIz2j@xxxxxxxxxxxxxxx>,
>> Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx> wrote:
>>> Zune Sales Still In the Toilet
>>
>> Yup. They have only achieved third place, way behind Apple, and just
>> slightly behind SanDisk.
Microsoft wasted heaps on marketing. Look up the term 'RoI'.
>> Of course, if that counts as "in the toilet", then how would you
>> describe sales of those various Linux-based players you have touted in
>> the past as sure to be iPod killers? You know--the ones that are well
>> behind Zune?
>
> Doesn't matter to Microsoft, Tim, since I doubt they care about niche
> players, though I imagine they like what they did against Creative. I'm
> sure they do silently agree with the assessment that their "iPod-killer"
> is indeed "in the toilet", 800-pound-gorilla chest-beating
> notwithstanding.
>
> http://www.roughlydrafted.com/2008/05/09/zune-sales-still-in-the-toilet/
>
> The graphic paints an uglier picture if you compare iPod and Zune
> cumulative sales to "Other Handheld Devices". (Cumulative, of course,
> penalizes late-starters in the comparison, such as the Zune).
>
> The only reason Zune has done as "well" as it has is the ubiquity of
> Microsoft, I think.
>
> http://www.electronista.com/articles/08/05/09/ms.sells.2m.zunes/
>
> The sales still give Microsoft a slight gain in overall US
> marketshare from three to four percent, according to figures
> published by the NPD Group.
>
> . . .
>
> The results nonetheless leave Microsoft with just a fraction of
> Apple's US share and with comparatively slow development. The company
> has primarily affected marketshare of Creative, who has dropped from
> four to two percent marketshare year-over-year, but has been unable
> to dislodge second-place SanDisk (at 11 percent) or the top-selling
> iPod. Apple in its latest quarter sold 10.6 million iPods, or more
> than five times Microsoft's cumulative sales to date.
>
> Critics have sometimes attributed the lack of success for the Zune in
> its relatively slow development. The Zune has typically obtained
> features later than the iPod and some other opponents, including
> podcast support received in late 2006 as well as smart playlist
> support obtained earlier this week.
>
> But hey, Tim, if you don't want it, can I have your Zune? <grin>
Microsoft says the Zune has a feature called 'squirting'.
--
~~ Best of wishes
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