On Sun, 25 May 2008 07:20:14 +0100, Roy Schestowitz wrote:
> - From Vista to Zune: Why Microsoft Can’t Sell to Consumers
>
> ,----[ Quote ]
> | Microsoft’s marketing of Windows Vista and the Zune have failed in
> large part | due to the fact that Microsoft has not learned how to
> effectively sell | consumer products. Consumers buy Windows and Office,
> but that’s because they | have no choice, not because of the company’s
> marketing savvy. Microsoft only | effectively markets its products to
> businesses, which represents a very | different type of sales
> relationship. `----
>
> http://www.roughlydrafted.com/2008/05/12/from-vista-to-zune-why-
microsoft-cant-sell-to-consumers/
regarding the "Consumers buy Windows and Office, but that’s because they
have no choice...", I disagree with the former. Consumers don't "buy"
Windows, they buy computers that have Windows preinstalled. Then they buy
Office because they don't know any better.
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