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[News] [Rival] Blog Tracks Microsoft Moles in the Press

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How to promote Microsoft - The CC.Torment way!

,----[ Quote ]
| I have alot of time for users with honest held belief and an open mind to 
| alternatives.  One such site and user is the owner of the WindowsObserver 
| website.  A very nice chap, who supports Microsoft products and has good 
| reasons for him doing so.  Then we come to more odious individuals, who for 
| reasons you can decide for yourself have other motives for supporting 
| Microsoft and attempting (badly) to cheapen alternatives.     


The Wrath of Zune - MS Flogging a dead horse?


ITS ALL YOUR FAULT! - So dont blame Microsoft.



Microsoft to Mac enterprise bloggers: How much to sell out Apple?

,----[ Quote ]
|     One of our customers has asked us write up a technical marketing case for
|     Windows Vista over Mac OSX in the enterprise. I’m contacting you to see
|     if you know anyone who would be interested and capable of writing this
|     based on background materials we have.
|     The candidate should have a good understanding of client systems in the
|     enterprise and the technologies behind issues that are important in the
|     enterprise (deployment, manageability, work group and policy management,
|     security, suitability of developer platforms for line of business
|     applications, tech support, licensing, TCO).
|     We have some background materials that include a 75 page technical
|     document called “Apple in the Enterprise” and other summaries of
|     technical points, but it all needs to be put together to make the case.
| It’s not too hard to figure out who the customer is here. The price to sell
| out the Mac in the enterprise is $15,000. But my guess is that this fee may
| be negotiable upwards depending on the brand of the author in question.
| Can it be that the Mac and the iPhone are gaining enough traction in the
| enterprise to start ringing alarm bells in Redmond? It appears so.



Microsoft Traps and Hunts for Bloggers in India !!

,----[ Quote ]
| Microsoft has announced the "Microsoft BlogStars" contest, to Hunts
| for Developer Bloggers in India. After feeling the power and increase of
| the Bloggers community in India, Microsoft tries to trap and hunt Bloggers
| in India to buildup the blogging community, for writing blog posts
| supporting towards Microsoft Technologies.


Microsoft really loves Bloggers !!!

,----[ Quote ]
| Microsoft regularly flies customers and industry experts to its
| campus in Washington to listen to the feedback given by those
| people.The company invites dozens of key customers and partners
| to the event,where they spend brainstorming as a group.But as of
| late, Microsoft has changed it's strategy and the company is
| making extensive use of blogs to get direct customer feedback.
| Within a year,more than 1000 Microsoft employee blogs featured
| developers and product managers talking directly to customers every
| day, instead of once a year.Microsoft employees read dozens of
| blogs every day to see how customers react to Microsoft products
| and services. In fact,Microsoft employees have taken a bigger leap
| and even contribute to other's blogs in the expanding space of
| Blogosphere.


The Best Enthusiasm Money Can Buy

,----[ Quote ]
| We might think that spending several hundreds of millions of dollars every
| year on commercial speech would be just about enough to allow any company
| to "tell its story" to the public. But we would not be Microsoft, who the Los
| Angeles Times revealed was gearing up a multi-million dollar public relations
| campaign which included planting ersatz letters to the editor in major
| national newspapers. The goal: to create the appearance, if not the reality,
| of "grassroots" support for the company.      
| "Spontaneous" testimonials penned by hired guns may not be an entirely novel
| idea in the surreal world of public relations, but Microsoft's response to
| having been caught in the act of committing such a crass act was certainly
| uncommon. At first, the company denied their intentions to actually implement
| such a plan. Then, a few days later, company spokespersons announced a new
| spin: Microsoft has a perfect right to engage in public opinion manipulation
| campaigns, if that's what it takes to "tell its story."      
| Now, what exactly was that story, again?


Microsoft pays star writers to recite slogan

,----[ Quote ]
| The stodgy old media industry has a rule that newspaper reporters, and TV
| news hosts, shouldn't trade on their public trust to endorse products.


Malik, Arrington and Battelle: X-22, come in [to Microsoft]

,----[ Quote ]
| What would possess a collection of online publishers and venture capitalists
| to pimp a Microsoft advertising slogan?
| Valleywag today reported about a site tied to a Microsoft ad campaign
| where the likes of Michael Arrington, Om Malik and others seemingly
| lend their support to the "people-ready" catchphrase.
| I sent e-mails both to Arrington and Malik and--surprise,
| surprise--heard nothing back. (Obviously, they are not yet
| sufficiently "Coop-ready.") Microsoft was still checking for me into  
| whether money exchanged hands. But even if not a single shekel exchanged
| hands, I must wonder about the absence of common sense. Why would
| ostensibly independent voices come across as Microsoft shills? If
| they were hoping for a free dinner with Bill Gates, there are
| smarter ways to go about it.


,----[ Quote ]
| "The main thing I'm pissed off about right now is that they pulled all the
| ads, which mean we're taking a revenue hit. We're running a business here,
| and have payroll to make. We run ads to make that payroll. Those ads have now
| been pulled."
| Microsoft once again corrupts confidence in the blogsphere. They
| turn 'citizen journalists' to marketing people in disguise.


How's the Reception at [Microsoft's] Channel 9?

,----[ Quote ]
| Microsoft Chairman Bill Gates emphasized the importance of blogging in a
| May 2004 speech during the company's annual CEO summit. But Gates doesn't
| blog; same for Microsoft CEO Steve Ballmer.
| [...]
| Many Microsoft employees do blog, reportedly more than 4,000 of them.
| The number of employee bloggers was comparatively quite small, about
| 300, before the launch of Channel 9 and the success of Scoble's blog.
| Last year could be called year of the blog at Microsoft. Employee
| blogrolls swelled and Microsoft bloggers disseminated lots of
| vital information about the company. Increasingly, employee
| bloggers are becoming Microsoft's primary evangelists. They are
| certainly a group over which the company can exact some control
| and which can spin information to Microsoft's advantage.


Is Seven Renegade, Guerrilla Marketer or Fake?

,----[ Quote ]
| Some kudos for Microsoft: If Seven is a sanctioned guerrilla marketer, he or
| she has been too long waiting to blog. Microsoft, you need to get some good
| leaks out there to generate buzz. Please, let's see more of this. Be
| aggressive, take marketing risks. A blog such as this is worth millions of
| dollars in advertising, if it delivers the goods (meaning details) and
| generates buzz.      


,----[ Quote ]
| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.


Microsoft Using YouTube To Promote Vista & Live, Leaves Comments Open

,----[ Quote ]
| The more interesting aspect is that Microsoft would use the Google owned
| YouTube for such as promotion; it certainly demonstrates just how powerful
| the market position of YouTube has become over the last 2 years that
| Microsoft would use it to promote their products.  


MSN Is Spamming The Blogosphere

,----[ Quote ]
| Mr. Youth LLC is a marketing firm and lists MSN as a customer.  Their
| website is here: http://www.mryouth.com/  Their phone number is
| (212) 779-8700.
| I've talked to a couple of other bloggers who said they are receiving
| similar comments on their blogs.  This pisses me off because MSN/Mr.
| Youth should 1) be more upfront about their true identity, and 2)
| provide a real e-mail address so that I can request they take my
| blog off their marketing campaign.


,----[ Quote ]
|     "Some years back, Microsoft practiced a lot of dirty tricks using
| online mavens to go into forums and create Web sites extolling the virtues
| of Windows over OS/2. They were dubbed the Microsoft Munchkins, and it
| was obvious who they were and what they were up to. But their numbers
| and energy (and they way they joined forces with nonaligned dummies who
| liked to pile on) proved too much for IBM marketers, and Windows wont
| he operating-system war through fifth-column tactics"
|     Mr Dvorak wonders if Microsoft is today using reverse-dirty-tricks
| to promote the Xbox 360: pay people to create Web sites that slam the
| gaming computer in order to provoke a barrage of defenders.


Bribing Bloggers

,----[ Quote ]
| This is the most frustrating thing about the practice of giving
| bloggers free stuff: it pisses in the well, reducing the credibility
| of all blogs. I'm upset that people trust me less because of the
| behavior of other bloggers. Don't even get me started about PayPerPost.
| [...]
| Do not, under any circumstances, consider upgrading an XP system to
| Vista... even if it's fairly new and even if it's Vista Supremo
| Premium Ultra-Capable.


Microsoft's Laptop Giveaway Becoming PR Disaster?

,----[ Quote ]
| This thing is starting to feel like a PR disaster. Bloggers are
| starting to smell blood and this thing very well may begin to
| turn into yet another episode of bloggers gone wild.


Bribing Bloggers

,----[ Quote ]
| It's a bribe. Period. You say nice things about us, you get nice
| things from us. Heck, just say neutral things about us-we'll give
| you a killer new laptop and we know that you'll be inclined to say
| better things about us.


INQhack survives Vistability test in Volesville

,----[ Quote ]
| The Vole (Microsoft) supposedly invited The INQ over for tea because
| we are notorious "Microsoft doubters" - and we were accompanied by
| other supposed Vole doubters such as the folk from lifehacker and
| a very nice man from Slashdot, as well as some Microsoft MvPs.


Microsoft desperately wants my love -- and yours

,----[ Quote ]
| I spent December seventh, eighth, and ninth in Seattle as Microsoft's
| guest. Microsoft flew me there from Florida at its expense, put me up
| in a nice hotel, provided decent food, and comped me and four other
| invitees to this "special conference" with presentations about the
| marvels of Vista and other recent or upcoming Microsoft products. They
| didn't quite play the old Beatles song "Love Me Do" in the background,
| but it was the event's unstated theme.


EU cracks down on fake blogger astroturfing

,----[ Quote ]
| But back to the web, and with sneaky marketing campaigns likely to be more
| effective than upfront marketing campaigns, what is stopping companies from
| simply risking it and continuing existing practices?  

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