>The problem is the retail channel is naturally biased towards commercial
>interests, so getting them to give the hard sell for something which is
>basically free, is rather difficult.
Indeed. There are powerful business forces for whom the Micro$oft
status quo is a great thing. Billions in revenues depend on it.
Millions is spent marketing it. Livelihoods depend on it.
It's a businessman's dream product - the high-margin "option" that you
have no choice but to buy.
Give an equal opportunity to the "free" upstart? Fat chance.