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So What Other Parts Microsoft May Sell? Massive?
,----[ Quote ]
| The rumor we have heard is that MSFT will sell Massive at a fraction of the
| cost it bought it for. Despite the fact that Massive had a massive lead in
| the in-game ad sectorâit announced several major ad deals with big gaming
| companies, including Activisionâit may say something about the state of the
| sector itself. This follows a rival IGA Worldwide also putting itself up for
| sale earlier this year. More as we find out moreâtips, anonymous or
| otherwise, appreciated (tip box in right hand column).
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http://paidcontent.org/article/419-so-what-other-parts-microsoft-may-sell-massive/
Microsoft's technology strategy needs a refresh
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| It leaves Microsoft desperately needing to refresh its approach to the
| market. Immediately.
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http://news.cnet.com/8301-13505_3-10310555-16.html?part=rss&tag=feed&subj=TheOpenRoad
Recent:
Report: Microsoft Guts In-Game Advertising Unit In Layoffs
,----[ Quote ]
| Roughly seventy-five percent of the staff at Microsoftâs Massive in-game
| advertising unit was laid off in Tuesdayâs round of job cuts, according to
| VentureBeat.
`----
http://www.paidcontent.org/entry/419-report-microsoft-guts-in-game-advertising-unit-in-layoffs/
Microsoftâs Massive in-game ad business takes hits among 3,000 overall layoffs
,----[ Quote ]
| Microsoft announced a new round of layoffs today as it struggles to right
| itself after reporting tepid results last month. Weâve learned that Massive,
| the companyâs in-game advertising business, suffered something like 75
| percent layoffs.
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http://venturebeat.com/2009/05/05/microsofts-massive-in-game-ad-business-takes-hits-in-layoffs/
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