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Pfizer Pays $2.3 Billion to Settle Marketing Case
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| Marketing fraud cases against pharmaceutical companies have become almost
| routine, with almost every major drug maker having been accused of giving
| kickbacks to doctors or shortchanging the Medicaid program on prices.
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http://www.nytimes.com/2009/09/03/business/03health.html?hp
Pfizer whistleblower's ordeal reaps big rewards
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| Kopchinski, appalled by Pfizer's tactics in selling the pain drug Bextra,
| filed a "qui tam" lawsuit in 2003, sparking federal and state probes that led
| to Wednesday's agreement by the company to pay $2.3 billion in civil and
| criminal penalties and plead guilty to a felony charge for promoting Bextra
| and 12 other drugs for unapproved uses and doses.
|
| "In the Army I was expected to protect people at all costs," Kopchinski said
| in a statement. "At Pfizer I was expected to increase profits at all costs,
| even when sales meant endangering lives. I couldn't do that," added
| Kopchinski...
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http://www.reuters.com/article/wtUSInvestingNews/idUSN021592920090902
Recent:
New Advertising Trend: Fake "Public Service" Ads
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| MyTimeToQuit.com. The ad has the look and feel of a public service
| announcement, and mentions neither Pfizer, nor the popular smoking cessation
| drug it promotes -- Chantix (varenicline). The ad represents a growing trend
| in drug advertising called "help-seeking ads," which don't mention a drug by
| name, but instead address the condition the drug is meant to treat, and then
| drive viewers to a toll-free 800 number or a Web site that offers an option
| to learn more about a prescription drug meant to treat the condition. It is a
| sneaky, but legal way to advertise drugs that have particularly bad side
| effects, since avoiding mentioning the drug by name lets the company off the
| hook for listing its bad side effects in the ad, too, according to the U.S.
| Food and Drug Administration (FDA) rules.
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http://www.prwatch.org/node/8366
Related:
Pfizer's computers zombied
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| Rick Wesson, CEO of Support Intelligence, said this has been going on for six
| months. He's collected 600 spam emails to prove it and adds that 138 Pfizer
| IP addresses have been blacklisted by various spam-fighting groups.
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http://www.theinquirer.net/default.aspx?article=42186
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