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Windows 7 is reduced to rainbows and unicorns
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| It's official. Microsoft has no shame. None. They should just stop
| paying rent on that storage unit where they keep their shame
| because they, as I said, have none.
|
| The new TV ad campaign for Windows 7 (Crispin Porter & Bogusky)
| kicked off this week with a masterpiece of emotional manipulation
| that brings back Kylie, the precocious 4-year-old girl from the
| "I'm a PC" series. The slightly lispy Kylie -- who pronounces the
| product as "Windows Theben" -- is sitting at a table in front of a
| PC. "My name's Kylie, and I found these happy words all over my
| dad's computer. . . ." (Uh-oh, I hope dad's been behaving himself
| with his PC.) The "happy words" are rave reviews for Windows 7
| from tech magazines, which Kylie then puts into a slideshow with
| images of a unicorn, a kitten in marshmallows, a bunny in a straw
| hat. "Happy words need happy pictures." Uh-huh. We can only assume
| as the campaign rolls out to the Windows 7 launch date of Oct. 22
| that we'll see baby penguins and water-skiing squirrels hawking
| for the Redmond, Wash., software giant.
|
| [...]
|
| This is advertising as hostage situation: Buy Windows 7 or the
| little kid gets it.
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http://www.latimes.com/business/la-fi-ct-neil15-2009sep15,0,6305142.column
Recent:
Windows 7: 83% Of Businesses Won't Deploy Next Year
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| The survey, of more than 1,100 IT professionals, is one of the first
| extensive looks at Windows 7's early sales prospects. It found that a
| whopping 83% of enterprises plan to skip the OS in its first year. While the
| business market typically tends toward caution when it comes to new products,
| the figure is nonetheless surprising given that almost no large companies
| migrated to Vista and as a result most have been using XP much longer than
| planned.
|
| [...]
|
| The open source Linux OS also could benefit from slow uptake of Windows 7 in
| the enterprise market, as could Google's Android OS -- which some computer
| makers are reportedly testing as a netbook platform. Fifty percent of those
| surveyed by Dimensional Research said they've considered switching to a
| non-Windows OS to avoid Vista or Windows 7
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http://www.informationweek.com/news/windows/operatingsystems/showArticle.jhtml?articleID=216500331&subSection=News
The Windows 7 beta testing disaster
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| So what are Windows 7âs damning problems?
|
| âWindows usage is on the decline, and while Windows XP was an acceptable OS
| from the standards of 2001, both the Mac OS X and Linux distributions such as
| Ubuntu have matured. Microsoft also launched many other business ventures
| that it had hoped to subsidize entirely as loss leaders using Windows and
| Office sales to run the other guys out of business, but with sales of those
| faulting combined with massive XBOX 360 hardware failures, giving up on the
| Zune 2 years in with 4% of the market, and failing to put a chink in Googleâs
| services, Microsoft is getting desperate.
|
| âTheyâre not listening to real users, theyâre listening to a focus group if
| that, and the focus group gave us the McLean Deluxe, which was a total
| disaster for McDonalds. But unlike McDonalds, Microsoft has the advantage of
| no competitors. If we want to put Windows in the McLean Deluxe analogy,
| Windows thrives because all restaurants are McDonalds, all grocery stores are
| closed, and the only thing on the menu is the mystery meat. At least til
| lately.
|
| âAbusing their OEM partners for years hasnât won them any friends, and
| mainline PC vendors such as HP and Dell are marketing Linux systems now with
| no Microsoft Tax. This isnât helped by the fact that the only thing Microsoft
| has that is nimble enough to run on the Netbooks that they totally failed to
| see coming is 8 years old (XP) and that they are giving Windows away in a
| massive dumping operation to keep Linux off these things, because Linux is
| far more capable.
|
| âThereâs no way to actually file detailed bugs and communicate with Windows
| developers or to have any ETA on a patch if one is coming. If you need help
| it costs $49.99 per incident to get someone that probably knows less than you
| do on the phone. You canât just go to an IRC room and talk to the person that
| wrote it.
|
| âWindows 7 is in short, Vista all over again. It may be masquerading as a
| huge upgrade but the changes have been trivial, superficial, and usually skin
| deep at best, and âeat my dataâ and âfail to even load my programâ at worst.
| Even my dad saw it running on my test system while he was over the other day
| and thought it was Vista. I had to point to the Windows 7 build number on the
| desktop because thereâs almost no way to tell them apart otherwise.
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http://izanbardprince.wordpress.com/2009/04/14/the-windows-7-beta-testing-disaster/
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