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[News] Microsoft May be Operating Dubious Twitter Bots, AstroTurfing Firms Attack FTC

  • Subject: [News] Microsoft May be Operating Dubious Twitter Bots, AstroTurfing Firms Attack FTC
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Sat, 17 Oct 2009 00:47:48 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
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When is a RT Bot not a RT Bot? â Hashwindows?

,----[ Quote ]
| Thats really academic and not the point of 
| todays article.  Today we are going to look at 
| the Twitter account HashWindows who, 
| presumably is a bot which RTâs posts 
| containing keywords relevant to the topic it 
| RTâsâno surprises hereâWindows!
| 
| Before we look at how robotic or automated 
| this account really is, let me just say that I 
| have not yet established if Hashwindows is an 
| official Microsoft account (one of many) and 
| nobody seems to know.  It lists its location 
| as Pearl, but has no contact details or means 
| of tracing its origins, sounds like one of the 
| MS Faithful so far eh?
| 
| I first noticed Hashwindows a few months ago 
| in my replies section of Twitter, I thought it 
| was quite funny how it would RT my comments 
| (some of which hardly made favorable reading) 
| As time went on I lost interest in what I 
| considered was a Twitter spam bot and 
| dismissed it as a badly coded piece of work 
| that blinded spouted RTâs of Windows related 
| subjects (a little like the MS faithful do 
| Steve Ballmers comments)
`----

http://openbytes.wordpress.com/2009/10/15/when-is-a-rt-bot-not-an-rt-bot-hashwindows/

Key Perspectives on the FTC Blogger Guidelines

,----[ Quote ]
| An interesting development has occurred in the 
| story of the controversial FTC guidelines for 
| sponsored blogging/social media. The 
| Interactive Advertising Bureau (IAB) has 
| called upon the FTC to rescind the blogger 
| rules, and has questioned the 
| constitutionality of them. As you may know, 
| there have been a lot people calling them an 
| infringement on free speech.
| 
| The IAB says the rules unfairly and 
| unconstitutionally impose penalties on online 
| media for practices in which offline media 
| have engaged for decades. In an open letter to 
| FTC Chairman Jon Leibowitz, Randall 
| Rothenberg, the President and CEO of the IAB, 
| called the FTCâs distinction between offline 
| media and online media, "constitutionally 
| dubious."
`----

http://www.webpronews.com/topnews/2009/10/16/key-perspectives-on-the-ftc-blogger-guidelines


Recent:

Windows 7 Freebies For Twitter Fans

,----[ Quote ]
| Microsoft is continuing its social media campaign to
| promote Windows 7. Twitter users who search for the
| #WinWin7 tag can win pizzas, candy, gaming keyboards and
| other "somewhat goofy" prizes, a spokesman said.
`----

http://www.informationweek.com/news/windows/operatingsystems/showArticle.jhtml?articleID=220200062


Microsoft Tests Social Media Monitoring Product

,----[ Quote ]
| Microsoft has developed a social media analytics tool
| that's designed, among other things, to improve a marketing
| organization's ability to adjust to social media phenomena
| on the fly.
|
| Called "Looking Glass," the product is still in prototype
| and will only be available to a few companies in the near
| term. It sends e-mail alerts when social media activity
| picks up considerably. The sentiment (i.e., negative or
| positive) of that chatter and the influence level of the
| content creator are reported in the alert. Digital flow
| charts show what days of the week generate the most
| activity on Twitter, Facebook, Flickr, YouTube, and other
| social media sites.
`----

http://www.clickz.com/3635086


Microsoft Wants To Make A Play In Social Media Monitoring

http://paidcontent.org/article/419-microsoft-wants-to-make-a-play-in-social-media-monitoring/


Microsoftâs Looking Glass Will Let Marketers Peer Into A Real-Time Social Stream

http://www.techcrunch.com/2009/09/23/microsofts-looking-glass-will-let-marketers-peer-into-the-social-stream/


Yipee! Microsoft Enters the Social Media Monitoring Space

http://www.marketingpilgrim.com/2009/09/yipee-microsoft-enters-the-social-media-monitoring-space.html


Will Microsoft's LookingGlass Shed New Light On Social Media?

,----[ Quote ]
| A new product in development by Microsoft Advertising under
| the code-name "LookingGlass" may be the help brands are
| looking for.
`----

http://inventorspot.com/articles/will_microsofts_lookingglass_shed_new_light_social_media_32934


Microsoft Wants to Help Marketers Manage Messy Social Media

,----[ Quote ]
| Today Microsoft is taking the wraps off a new platform
| called Looking Glass, a social-media aggregator and
| monitoring tool that's still in "proof of concept" stage,
| meaning it's not yet in the market and will be open to a
| very small group of testers next month.
`----

http://adage.com/digital/article?article_id=139199


Related:

,----[ Quote ]
| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.
`----

http://en.wikipedia.org/wiki/Astroturfing
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