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Microsoft's next step
http://www.marketwatch.com/story/microsoft-needs-branded-hardware-to-succeed-2009-10-23
Dvorak: Microsoft needs Microsoft-branded PCs for their retail stores
,----[ Quote ]
| "Microsoft does not need to be servicing a Dell
| laptop retuned by a customer now blaming
| Microsoft for its failure," Dvorak writes. "A
| failure in this [retail store] venue could be
| catastrophic for Microsoft. It needs branded
| hardware to be a success. It's that simple."
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http://macdailynews.com/index.php/weblog/comments/22833/
Recent:
Forget Seinfeld. Can Windows gurus help the Windows brand?
- ----[ Quote ]
| Microsoft isnât opening brick-and-mortar Microsoft stores. Instead, this
| holiday season, Microsoft will be hiring 150 or so Microsoft-trained âWindows
| gurusâ to work in retailers like Best Buy and Circuit City to help explain
| how Windows, Windows Live services and Windows Mobile PCs and devices work.
| The gurus will âassist PC buyers, similar to the Nordstrom model of âpersonal
| shoppers,â where the focus is more on informing and supporting the customer
| than on the actual sale,â according to Microsoft.
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http://blogs.zdnet.com/microsoft/?p=1570
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