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Re: Microsoft Still Flushing $2 Billion A Year Down The Online Drain

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____/ nessuno on Tuesday 16 Feb 2010 16:03 : \____

> <Quote>
> Microsoft's Windows 7 is blowing the doors off, but the company's
> online division continues to piss away a fortune.
> How much, exactly?
> Nearly $2 billion a year.
> $2 billion a year is actually a lot of money, even for Microsoft.  And
> it puts the 3 points of market share the company's search engine Bing
> has gained since last summer's launch in perspective.  (That's $750
> $667 million per point).
> In case you had any doubt that Microsoft was buying these share gains,
> by the way, we now have confirmation.  Take a look at this helpful
> language in the company's 10Q:
> Cost of [online] revenue increased $171 million or 50%, primarily
> driven by higher online traffic acquisition costs.
> In other words, Microsoft bought its search traffic gains.
> </Quote>
> http://www.businessinsider.com/henry-blodget-microsoft-still-shoveling-2-billion-a-year-into-the-online-money-pit-2010-1

Will banks keep lending Microsoft money? The CFO has quit and Microsoft
paid him not to talk about what he saw inside the company.

- -- 
		~~ Best of wishes

"I am convinced we have to use Windows â this is the one thing they
donât have. We have to be competitive with features, but we need 
something more â Windows integration."
		--Jim Allchin, Microsoft
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roy      pts/0        :0               Fri Feb 12 10:02   still logged in   
      http://iuron.com - proposing a non-profit search engine
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