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Older headline was "'VIP Mix' of Microsoft targets Manila's top 100 Netizens"
'VIP Mix' of Microsoft targets Manila's bloggers
,----[ Quote ]
| Microsoft in the Philippines is trying out what looks and sounds
| like the second-oldest sales strategy in the book.
|
| [...]
|
| To secure a free VIP invite, a prospective guest needs to
| comply with certain requirements previously set by the company.
|
| Last December, when it held its first VIP event for students, the
| software company chose the top 100 students with the most number
| of friends on Facebook.
|
| Those who emerged on top of the pile had an average of 2,000
| Facebook friends, an achievement made possible by their extensive
| networks, de Dios said.
|
| [...]
|
| An unofficial Facebook account of Microsoft friends in the
| Philippines â known as MSfriends Philippines â has also been created.
|
| Who knows how much buzz that will generate?
|
| No one does, as of yet.
|
| But one thingâs for sure: Bill Gates is smiling.
`----
http://www.gmanews.tv/story/183304/vip-mix-of-microsoft-targets-manilas-bloggers
'VIP Mix' of Microsoft targets Manila's bloggers
http://www.gmanews.tv/story/183304/vip-mix-of-microsoft-targets-manilas-top-100-netizens
Microsoft Spends Big To Promote Bing At The Olympics
http://www.businessinsider.com/microsoft-still-spending-big-to-promote-bing-now-via-the-olympics-2010-2
The State of Microsoft: Are they losing focus?
http://sparxoo.com/2010/02/16/the-state-of-microsoft-are-they-losing-focus/
Microsoft, Interpublic Group Forge Ad Management Deal
http://news.ebrandz.com/microsoft/2010/3128-microsoft-interpublic-group-forge-ad-management-deal.html
WARC: IPG signs advertising pact with Microsoft
http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=5432&catid=11&Itemid=7
Microsoft restructures Central Marketing Group
http://www.dmnews.com/microsoft-restructures-central-marketing-group/article/163622/
Microsoft's Troberman Steps Into Newly Created CMO Role
,----[ Quote ]
| As part of a broader realignment of its
| Central Marketing Group, Microsoft on Thursday
| named Gayle Troberman to the newly created
| position of chief marketing officer.
`----
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122363
Welcome Aboard: Industry Hirings
,----[ Quote ]
| ADOTAS â Microsoft has done some rearranging
| of its central marketing group and created the
| position of chief creative officer for Gayle
| Troberman, a 13-year veteran of the company
| who was most recently general manager for
| Microsoft advertising and consumer
`----
http://www.adotas.com/2010/02/welcome-aboard-industry-hirings-2/
Microsoft CEO Steve Ballmer To Deliver First Keynote at Search Marketing Conference, SMX West, March 2
http://www.prweb.com/releases/2010/02/prweb3616644.htm
Facebook Ended Display Advertising Deal with Microsoft
http://www.latestngadgets.com/facebook-ended-display-advertising-deal-with-microsoft/2451.html
Facebook, Microsoft Sever Banner Ad Ties for Social Ads
http://www.eweek.com/c/a/Search-Engines/Facebook-Microsoft-Sever-Banner-Ad-Ties-For-Social-Ads-120097/
Yelp Turned Down Microsoft Too
,----[ Quote ]
| About two months ago, when Yelp turned down an
| offer from Google, there had been speculation
| that Yelp had received a counter offer from
| Microsoft.
`----
http://www.accuracast.com/search-daily-news/internet-7471/yelp-turned-down-microsoft-too/
Yelp Walked Away From $700 Million Microsoft Offer
,----[ Quote ]
| When Google offered $550 million to purchase
| Yelp, Yelp walked away saying it had another
| offer.
|
| Looks like the other offer was Microsoft.
| According to Peter Burrows at BusinessWeek,
| Yelp had "a bid north of $700 million from
| Microsoft."
`----
http://www.businessinsider.com/yelp-walked-away-from-700-million-microsoft-offer-2010-2
Recent:
Will Evangelize Your Tech Company for Food
,----[ Quote ]
| Don Dodge used to be an official evangelist
| for Microsoft, hyping the company's software
| and insulting its competitor Google. Then
| Microsoft laid him off, and Google hired him.
| Cue the bitter, flip-flopping blog post in
| which Dodge loudly switches sides.
`----
http://gawker.com/5406826/will-evangelize-your-tech-company-for-food
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