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CHART OF THE DAY: Here's Who's Paying For All Your Free Content Online
http://www.businessinsider.com/chart-of-the-day-heres-whos-paying-for-all-your-free-content-online-2010-2
comScore Audience Advantage(TM) for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers
,----[ Quote ]
| comScore (Nasdaq: SCOR), a leader in
| measuring the digital world, today
| announced that Microsoft Advertising will
| use the comScore Audience Advantageâ
| platform to help consumer packaged goods
| (CPG) advertisers in the U.S., including
| Campbell Soup Company and Alberto Culver,
| reach their desired audiences across
| Microsoft's online properties, such as MSN
| and Windows Live. As the inaugural
| comScore Audience Advantage partner for
| the CPG industry, Microsoft will use the
| platform for anonymous audience modeling
| and reporting to improve the effectiveness
| of ad delivery for its customers.
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http://www.prnewswire.com/news-releases/comscore-audience-advantagetm-for-cpg-helps-improve-digital-advertising-effectiveness-and-efficiency-for-consumer-packaged-goods-advertisers-85338012.html
Microsoft, comScore Strike Targeting Pact
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i23793066fb1d6b4fbf54a75fb9f76e99
Microsoft, comScore team up for accurate ad network
http://www.imediaconnection.com/content/26048.asp
Microsoft Lets CPGs Target Users Based on Store Purchases
,----[ Quote ]
| "Through the pilot, through listening to
| customers, [we decided] to look at ways to
| expand this program. That's how we started
| this dialog with comScore," said James
| Colborn, Microsoft Advertising director.
`----
http://www.clickz.com/3639607
Microsoft Looks To Comscore For 'Advantage'
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123291
Later on they report triple the real market share of Bong [sic].
Related:
Trust program suspends comScore software
,----[ Quote ]
| An organization that certifies computer software as consumer-friendly and
| noninvasive has suspended comScore Inc. and one of its programs used to track
| Internet usage.
`----
http://news.yahoo.com/s/ap/20070822/ap_on_hi_te/techbit_comscore_suspension
Microsoft Advertising and comScore Collaborate on Digital Media Planning
Solution
,----[ Quot ]
| Microsoft Corp. announced it is collaborating with comScore Inc. to develop a
| digital media planning solution, named the Reach and Frequency Planner (RF
| Planner), which will allow brand advertisers to predict reach, frequency and
| audience composition at the ad placement level.
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http://www.tradingmarkets.com/.site/news/Stock%20News/2455223/
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