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What happened to Microsoft?
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| We hear very little from its outside
| agencies and almost nothing from the inside
| PR department.
|
| Where are the exciting news stories about
| what the company is doing? This can't be
| good for the company, it has always relied
| on a blanket of often obfuscating PR,
| especially when leading into the next
| generation cash cow.
`----
http://www.marketwatch.com/story/microsoft-buzz-machine-now-a-wallflower-2010-04-23?siteid=nbsh
Microsoft's Dismal Future
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| Instead, since 2008 Microsoft has busied
| itself launching two very expensive
| operating system upgrades, Windows Vista
| and 7, in an effort to defend and protect
| its historical PC operating system
| business. They've been a huge investment,
| but both have won a less than enthusiastic
| response from the vast majority of users.
| Microsoft has turned to forcing new
| computer buyers to purchase them, since
| almost no one chooses to buy them.
| Additionally, it is in the midst of
| planning Office 2010, an enormously
| expensive upgrade of Office 2007, even
| though a huge number of customers still use
| Office 2003, completely ignoring or
| rejecting 2007 since it came available.
|
| Instead of working hard to get into new
| growth markets, Microsoft, in the tradition
| of Xerox and Kodak, pours its talent,
| energy and money into trying to defend its
| PC operating system and office products
| markets, which have much slower growth and
| are under attack from new mobile devices.
|
| [...]
|
| Apple broke out of defending and extending
| the Macintosh platform, and Google avoided
| falling into merely defending the search
| business (unlike Alta Vista and AskJeeves).
| They did so by strategically using white
| space, meaning they've supported
| unfettered, unencumbered opportunities to
| pursue entirely fresh ideas and move them
| into solutions and then to the market
| quickly and effectively. Fundamentally,
| both companies are very different from
| Microsoft, because Microsoft hasn't learned
| to use white space teams.
`----
http://www.forbes.com/2010/04/12/microsoft-white-space-leadership-managing-failure.html
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