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[News] [Rival] Dvorak on Microsoft PR Agencies Amid Microsoft Debt; Forbes on "Microsoft's Dismal Future"

  • Subject: [News] [Rival] Dvorak on Microsoft PR Agencies Amid Microsoft Debt; Forbes on "Microsoft's Dismal Future"
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Sun, 25 Apr 2010 11:10:42 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
Hash: SHA1

What happened to Microsoft?

,----[ Quote ]
| We hear very little from its outside 
| agencies and almost nothing from the inside 
| PR department.
| Where are the exciting news stories about 
| what the company is doing? This can't be 
| good for the company, it has always relied 
| on a blanket of often obfuscating PR, 
| especially when leading into the next 
| generation cash cow. 


Microsoft's Dismal Future

,----[ Quote ]
| Instead, since 2008 Microsoft has busied 
| itself launching two very expensive 
| operating system upgrades, Windows Vista 
| and 7, in an effort to defend and protect 
| its historical PC operating system 
| business. They've been a huge investment, 
| but both have won a less than enthusiastic 
| response from the vast majority of users. 
| Microsoft has turned to forcing new 
| computer buyers to purchase them, since 
| almost no one chooses to buy them. 
| Additionally, it is in the midst of 
| planning Office 2010, an enormously 
| expensive upgrade of Office 2007, even 
| though a huge number of customers still use 
| Office 2003, completely ignoring or 
| rejecting 2007 since it came available.
| Instead of working hard to get into new 
| growth markets, Microsoft, in the tradition 
| of Xerox and Kodak, pours its talent, 
| energy and money into trying to defend its 
| PC operating system and office products 
| markets, which have much slower growth and 
| are under attack from new mobile devices.
| [...]
| Apple broke out of defending and extending 
| the Macintosh platform, and Google avoided 
| falling into merely defending the search 
| business (unlike Alta Vista and AskJeeves). 
| They did so by strategically using white 
| space, meaning they've supported 
| unfettered, unencumbered opportunities to 
| pursue entirely fresh ideas and move them 
| into solutions and then to the market 
| quickly and effectively. Fundamentally, 
| both companies are very different from 
| Microsoft, because Microsoft hasn't learned 
| to use white space teams.

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