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Re: Typo SERP's - Any Potential?

  • Subject: Re: Typo SERP's - Any Potential?
  • From: Roy Schestowitz <newsgroups@schestowitz.com>
  • Date: Tue, 19 Jul 2005 04:24:54 +0100
  • Newsgroups: alt.internet.search-engines
  • Organization: schestowitz.com / Manchester University
  • References: <dbhlub$2o7s$1@godfrey.mcc.ac.uk> <dbhmgb$7cc$1@lust.ihug.co.nz>
  • Reply-to: newsgroups@schestowitz.com
  • User-agent: KNode/0.7.2
Chris Hope wrote:

> Roy Schestowitz wrote:
>> I thought this would amuse a few and have an educational bend. What
>> happens if you find out that in the course of 3 days or so you had 91
>> referrals from Google for the search term "oogle earth"? It appears to
>> me as if you stand a better change of attracting visitors for these
>> mistaken, less competitive SERP's.
>> I ought to point out that I did not miss out the "G". The capital G is
>> graphics with alt="g" (
>> http://schestowitz.com/Weblog/archives/2005/06/28/google-earth/ ).
>> Going back to the point, it seems worthwhile to go for competitive
>> terms, but use some variations like common typos. Google Earth is only
>> a few weeks old so I imagine the correct term gets nearly 1 million
>> searches a day.
> In a lot of cases Google picks up typos when the search is done and you
> get the page asking you if you meant to spell it the correct way.

What if the results in the page already spell it properly? Perhaps it could
encourge click-throughs. Also, Firefox has Google-friendly features which
for a given highlighted term will bump you on the next Google result.
Likewise if you enter a term rather than an address in the address bar. I
also ought to mention the "I'm Feeling Lucky" buttons. 

> If you're targeting these sort of mispellings then you need to make sure
> you are within about the first 5 results so they are actually visible
> on screen without scrolling (I'm basing this theory on the assumption
> people scan what they can see and then click the correct spelling, but
> I may be completely wrong of course).

You are quite right. Having said that, I also lost visits (e.g. "Tugsten
[sic.] 2005" in the title) due to typos. I guess if you cannot fit the
first results page, then you are better off going for variations. That's
the point I was trying to make. A PR4 site about "Linux news", for example,
might be better off renaming itself to "LiNOX News"

> I've had some unintentional success myself with a mispelling in the
> past, and only discovered the typo on the particular site after seeing
> it being in the referral log a few times. I did check the SERPs for
> that mispelling a few times over the next few weeks but then didn't for
> a few months when it slid down the results, so unfortunately I can't
> measure the affect of it dropping down the first page of results and
> the resulting decrease in referrals. I'll pay more attention next
> time :)

Referral logs can be a little scary, don't you think? Spotting your own
typos as well as odd and embarrassing things people search the Net for...


Roy S. Schestowitz

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